Email Marketing (Campaign mng)

Location
Jaipur Work Experience 3 Years Job Title Email Marketing (Campaign mng) Responsibilities:
Campaign Strategy & Planning: Collaborate with marketing and product teams to define the strategy for email campaigns, ensuring they align with company objectives, product launches, and customer engagement goals.
Campaign Execution: Manage end-to-end execution of email marketing campaigns, including segmentation, creative direction, copywriting, and deployment across email platforms (Mailchimp, HubSpot, Marketo, etc.).
Segmentation & Personalization: Segment email lists based on customer behaviour, demographics, and purchase history to create targeted, personalized messaging for each segment.
Automation Management: Develop and manage email automation workflows, including onboarding, re-engagement, and abandoned cart sequences, to maximize customer retention and conversion.
A/B Testing & Optimization: Conduct A/B tests on subject lines, content, design, and calls-to-action (CTAs) to improve campaign performance. Analyze results and implement optimizations for ongoing campaigns.
Analytics & Reporting: Track and analyze email campaign performance (open rates, click-through rates, conversion rates, etc.), and provide actionable insights to improve future campaigns.
Cross-Functional Collaboration: Work closely with content, design, and product teams to create compelling email content, visuals, and offers that resonate with our target audience.
Compliance & Best Practices: Ensure email campaigns comply with privacy laws and email regulations (e.g., GDPR, CAN-SPAM). Stay up-to-date with email marketing trends and best practices to continually improve campaign effectiveness.
Budget & Resource Management: Assist in managing the budget for email campaigns and resources, ensuring maximum ROI on campaigns.
Requirements Strong expertise in email marketing platforms (e.g., Mailchimp, HubSpot, Active Campaign, Marketo, etc.) and email automation tools. In-depth knowledge of email metrics and how to optimize campaigns based on data (open rates, click-through rates, conversion rates, etc.). Proficiency in segmentation, A/B testing, and email list management. Strong project management skills and ability to handle multiple email campaigns simultaneously. Experience in creating engaging email content (copywriting) and working with design teams for email visuals. Analytical mindset with the ability to derive insights from data and make data-driven decisions to improve campaign performance. Strong attention to detail and ability to work under tight deadlines in a fast-paced environment. Knowledge of email marketing compliance (CAN-SPAM, GDPR, etc.) and industry best practices. Preferred Skills:
Experience with CRM tools (Salesforce, Zoho, etc.) for customer segmentation and integration. Basic knowledge of HTML/CSS for email template customization. Experience in eCommerce email marketing (e.g., product recommendations, transactional emails, etc.). Familiarity with customer lifecycle marketing and retargeting strategies. Wondering who we are and what we do? No bragging, but we are the first HubSpot Diamond Partner agency in India and SEA and the only HubSpot Advanced Implementation Certified Partner across APAC. You may want to start by understanding why we do what we do. Startups and enterprises have one major problem while running their businesses - utilizing their people (not resources) for more important tasks instead of redundant ones. What if repetitive chores are automated so that people can focus better on other tasks? This is exactly what we help businesses with. TransFunnel Consulting is an advanced MarTech solutions company that enables business growth for clients by providing end to end marketing automation, web designing, design consultancy, inbound marketing services. Our own products - Feedback Taken, a complete survey tool; HRMS, an efficient Human Resource Management System; assets and apps for HubSpotMarketplace - are developed to make functioning easier for businesses. We use marketing automation tools like HubSpot, Salesforce, Marketo, Fresh works to streamline and align clients’ sales and marketing processes, leverage customized marketing automation strategies and intelligent people insights to up their marketing efforts in the right way. To add to this, we love all things organic and that's why we solve pain points for businesses using inbound marketing solutions as well. These solutions range from content marketing, SEO and social media strategies to paid ad campaigns and ABM and drip campaigns, all of which help grow businesses organically. We are looking for a resilient, empathic business development executive to contribute to the growth of our company. Business development executives are responsible for finding and retaining clients, encouraging extant clients to purchase added products or features. Culture alert: For TransFunnel, culture plays a major role. We believe in the power of ONE. We know that company culture can make or break your work experience and so we have a team that puts the human connect before anything else. Whether we work from office, home or anywhere - we keep the connection going with plenty of fun activities. Also, we have a flat hierarchy.
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