At Dow, we believe in putting people first and we’re passionate about delivering integrity, respect and safety to our customers, our employees and the planet.Our people are at the heart of our solutions. They reflect the communities we live in and the world where we do business. Their diversity is our strength. We’re a community of relentless problem solvers that offers the daily opportunity to contribute with your perspective, transform industries and shape the future. Our purpose is simple - to deliver a sustainable future for the world through science and collaboration. If you’re looking for a challenge and meaningful role, you’re in the right place.
Position Overview
As an
Associate Commercial Excellence Specialist / Email Campaign Specialist, Marketing Operations
you will play a critical role in executing successful email marketing campaigns, with a strong focus on demand generation and lead nurturing. You will collaborate with regional business marketing teams to develop, deploy, and optimize email marketing strategies and reports. Reporting to Dow’s Global Commercial Excellence function, you will have expertise in email marketing best practices, keen attention to detail, and the ability to manage multiple campaigns simultaneously. This includes campaign creation, email design, performance tracking, A/B testing, audience segmentation, and Oracle Eloqua proficiency.
Key Responsibilities
- Email Campaign Management: Collaborate with Marketing Communications to design engaging email templates and content, ensuring alignment with brand guidelines and campaign goals.
- Audience Segmentation & Deployment: Manage and segment audiences in Eloqua and CDP for targeted campaigns; schedule and execute campaigns using Oracle Eloqua and Adobe Real-Time CDP, and resolve deployment issues.
- Performance Tracking: Monitor key metrics (open rates, click-through rates, conversions), generate actionable reports, manage Campaign IDs, and conduct A/B testing for optimization.
- Compliance & Data Privacy: Ensure campaigns comply with GDPR and Dow best practices, maintaining strict data privacy protocols and database accuracy.
- Collaboration & Support: Implement and test lead scoring models, support marketing technology maintenance, and provide training on email marketing tools and techniques.
- Critical Success Factors: Demonstrate strong organization, urgency, teamwork across regions, process improvement, analytical thinking, creativity, and excellent communication skills.
Required Qualifications
- Education: Bachelor’s degree in marketing, Business, or Technology or related field.
- Experience: 2+ years of hands-on experience in digital communication and campaign management, preferably in a B2B environment.
- Technical Skills: Strong proficiency in Oracle Eloqua, including end-to-end campaign setup, email design, landing page creation, lead form set up, and audience management. Ability to analyse campaign performance data and provide data-driven insights.
Preferred Skills
- Eloqua certification/hands-on experience with Eloqua, or other relevant marketing automation certifications.
- Experience with HTML Coding, CSS, and JavaScript is an advantage.
- Familiarity with Microsoft Dynamics CRM is an added advantage.
- Experience with Customer Data Platforms (CDP) for audience segmentation and management.
- Proficiency in Microsoft Excel for data handling and campaign reporting.
Additional Notes:
No relocation support is provided for this role.
Benefits – What Dow Offers You
We invest in you.Dow invests in total rewards programs to help you manage all aspects of you: your pay, your health, your life, your future, and your career. You bring your background, talent, and perspective to work every day. Dow rewards that commitment by investing in your total wellbeing.Here are just a few highlights of what you would be offered as a Dow employee:
- Equitable and market-competitive base pay and bonus opportunity across our global markets, along with locally relevant incentives.
- Benefits and programs to support your physical, mental, financial, and social well-being, to help you get the care you need...when you need it.
- Competitive retirement program that may include company-provided benefits, savings opportunities, financial planning, and educational resources to help you achieve your long term financial-goals.
- Employee stock purchase programs (availability varies depending on location).
- Student Debt Retirement Savings Match Program (U.S. only).
- Dow will take the value of monthly student debt payments and apply them as if they are contributions to the Employees’ Savings Plan (401(k)), helping employees reach the Company match.
- Robust medical and life insurance packages that offer a variety of coverage options to meet your individual needs. Travel insurance is also available in certain countries/locations.
- Opportunities to learn and grow through training and mentoring, work experiences, community involvement and team building.
- Workplace culture empowering role-based flexibility to maximize personal productivity and balance personal needs.
- Competitive yearly vacation allowance.
- Paid time off for new parents (birthing and non-birthing, including adoptive and foster parents).
- Paid time off to care for family members who are sick or injured.
- Paid time off to support volunteering and Employee Resource Group’s (ERG) participation.
- Wellbeing Portal for all Dow employees, our one-stop shop to promote wellbeing, empowering employees to take ownership of their entire wellbeing journey.
- On-site fitness facilities to help stay healthy and active (availability varies depending on location).
- Employee discounts for online shopping, cinema tickets, gym memberships and more.
- Additionally, some of our locations might offer:
- Transportation allowance (availability varies depending on location)
- Meal subsidiaries/vouchers (availability varies depending on location)
- Carbon-neutral transportation incentives e.g. bike to work (availability varies depending on location)
Join our team, we can make a difference together.
About Dow Chemical International Pvt Ltd
Dow Chemical International Private Limited (Dow India) aims to be the most innovative, sustainable, inclusive customer-centric materials science company. The company is committed to delivering the right solutions to its customers’ challenges. With broadest technology sets spanning performance materials, industrial intermediates, and plastics Dow India delivers differentiated science-based products and solutions in high-growth segments, such as packaging, infrastructure, automobile, and consumer care.A Great Place to Work® Certified company with approximately over 1000 employees, its operations comprise of manufacturing sites, innovation center, established centers of excellence, and commercial office. As a responsible corporate, the company supports its Corporate Social Responsibility (program) with technology expertise and employee volunteerism. Dow India works with non-profit partners towards the empowerment of differently abled, women, and children in communities where it operates. The company aims to redefine the societal blueprint, by supporting holistic sustainability and circular economy initiatives.As part of our dedication to inclusion, Dow is committed to equal opportunities in employment. We encourage every employee to bring their whole self to work each day to not only deliver more value, but also have a more fulfilling career. Further information regarding Dow's equal opportunities is available on www.dow.com.
