Email Campaign Specialist, Marketing Operations

Dow Chemical International Private Limited

2 - 7 years

8 - 13 Lacs

mumbai navi mumbai

Posted:2 days ago| Platform:

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Skills Required

campaign management email marketing coding process improvement analytical financial planning javascript html oracle adobe

Work Mode

Work from Office

Job Type

Full Time

Job Description

Email Campaign Management : Collaborate with Marketing Communications to design engaging email templates and content, ensuring alignment with brand guidelines and campaign goals.
Audience Segmentation & Deployment : Manage and segment audiences in Eloqua and CDP for targeted campaigns; schedule and execute campaigns using Oracle Eloqua and Adobe Real-Time CDP, and resolve deployment issues.
Performance Tracking : Monitor key metrics (open rates, click-through rates, conversions), generate actionable reports, manage Campaign IDs, and conduct A/B testing for optimization.
Compliance & Data Privacy : Ensure campaigns comply with GDPR and Dow best practices, maintaining strict data privacy protocols and database accuracy.
Collaboration & Support : Implement and test lead scoring models, support marketing technology maintenance, and provide training on email marketing tools and techniques.
Critical Success Factors : Demonstrate strong organization, urgency, teamwork across regions, process improvement, analytical thinking, creativity, and excellent communication skills.

Required Qualifications

Education: Bachelor s degree in marketing, Business, or Technology or related field.
Experience: 2+ years of hands-on experience in digital communication and campaign management, preferably in a B2B environment.
Technical Skills: Strong proficiency in Oracle Eloqua, including end-to-end campaign setup, email design, landing page creation, lead form set up, and audience management. Ability to analyse campaign performance data and provide data-driven insights.

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