EMAIL AND MARKETING AUTOMATION EXECUTIVE

Role Title

Reports to Role (Title)

Location

Scope

Key Responsibilities

• Develop comprehensive email marketing campaign plans aligned with business objectives
  

• Create and execute multi-touch email campaigns for lead generation and nurturing
  

• Design email sequences for different buyer journey stages and customer segments
  

• Manage email calendars across 5-6 simultaneous brands, manage newsletters
  

• A/B test subject lines, content, send times, and campaign elements
  

• Build email templates & landing pages
• Create emails content using AI
  

Marketing Automation & Workflows

• Build and optimize complex automation workflows in HubSpot and other platforms
  

• Create behavioral trigger campaigns
  

• Set up drip campaigns, welcome series, and re-engagement sequences
  

• Develop automated workflows for webinar promotion, event marketing, service promotion and content distribution
  

• Implement progressive profiling and dynamic content strategies
  

Database Management & Segmentation

• Manage email databases and ensure data hygiene across systems
  

• Create sophisticated audience segments based on demographics, behavior, and engagement
  

• Implement list growth strategies and lead magnet campaigns
  

• Maintain compliance with GDPR, CAN-SPAM, and other email regulations
  

• Monitor deliverability rates and manage sender reputation
  

• Automate outbound marketing efforts
  

Performance Analytics & Optimization

• Track and analyze email performance metrics (open rates, CTR, conversion rates)
  

• Identify optimization opportunities and implement continuous improvements
  

• Monitor automation performance and troubleshoot workflow issues
  

Integration & Technical Management

• Integrate email platforms with CRM systems, landing pages, and analytics tools
  

• Manage technical aspects of email setup (SPF, DKIM, DMARC records)
  

• Coordinate with web developers for landing page integration
  

Strategy & Execution

• Implement email marketing best practices
  

• Ideation with managers for email marketing initiatives
  

• Campaign ownership
  

Required Qualifications

• 2+ years of hands-on experience in email marketing and marketing automation
  

• Proficiency in HubSpot Marketing Hub and other marketing platforms is must
  

• Hands-on experience with email service providers (Mailchimp, Active Campaign, Sendy etc.)
  

• Proven track record of improving email performance metrics and ROI
  

• Experience managing B2B email campaigns
  

Technical Competencies

• Advanced knowledge of marketing automation platforms and workflows
  

• HTML/CSS skills for email template & landing page customization
  

• Experience with A/B testing methodologies and statistical analysis
  

• Understanding of CRM and lead management processes
  

Analytical & Strategic Skills

• Strong analytical mindset with ability to interpret campaign data
  

• Experience with lead scoring, segmentation, and behavioral targeting
  

• Knowledge of email deliverability best practices and compliance requirements
  

• Strategic thinking for long-term campaign planning and optimization
  

• Open to learn & adapt new tools & technologies quickly
  

• Understanding of inbound and outbound email marketing strategies
  

Certifications

• HubSpot Email Marketing Certification (required)
  

• HubSpot Marketing Hub Software
  

• Additional email marketing or automation platform certifications
  

Industry Experience

• Agency environment experience is an add-on
  

• Knowledge of B2B sales cycles and lead nurturing
  

• Experience with event marketing and webinar promotion campaigns
  

Advanced Skills

• Experience with advanced personalization and dynamic content
  

• Familiarity with sales enablement and lead handoff processes
  

• Experience with international email marketing and compliance