Jobs
Interviews
Digitals AI logo

Digital Sales Marketing Lead (SaaS Product)

4 - 10 years

0 Lacs

Hyderabad Telangana India

Posted:3 days ago| Platform: Linkedin logo

Apply

Skills Required

marketing saas strategies drive strategy engagement support planning design seo ads content flow optimization testing sql pipeline outreach management video automation crm integration hubspot marketo pardot salesforce scoring report analytics reporting leadership efficiency collaboration compensation development technology looker communication editing mentoring score

Work Mode

Remote

Job Type

Full Time

Job Description

The Digital Marketing and Sales Specialist is responsible for developing and executing integrated digital marketing strategies to drive online visibility, lead generation, and sales conversions. This role bridges the gap between marketing and sales, ensuring cohesive strategies that attract, engage, and convert potential customers across digital channels. Lead digital strategy to drive qualified leads, engagement, and revenue for a fast-growing SaaS Product. You'll partner closely with sales, product, and customer success teams to align campaigns, optimize conversion funnels, and support account-based growth initiatives.

Key Responsibilities:-

  • Strategic Campaign Planning: Design and execute multi-channel marketing strategies—SEO/SEM, paid ads (Google, LinkedIn, Meta), email nurture, content marketing, social media, webinars—to fuel lead generation and deal flow.
  • Demand Generation & Funnel Optimization: Deploy lead generation programs, nurture sequences, optimize landing pages and funnels through CRO and A/B testing .
  • ABM & Sales Alignment: Work with sales to target high-value accounts, define MQL/SQL criteria, and support pipeline building with content and paid outreach .
  • Content & SEO Management: Create and manage blogs, white papers, case studies, infographics, and video content. Drive SEO and on-page improvements to boost organic reach
  • Marketing Automation & CRM Integration: Manage tools like HubSpot, Marketo, Pardot or Salesforce; build nurture workflows, lead scoring automation, and report integrations.
  • Analytics & Reporting: Track KPIs (CPL, CAC, conversion rates, LTV), generate insights, optimize ROI, and present to leadership.
  • Budget & Vendor Oversight: Optimize spend across ad platforms, tools, and agencies, ensuring cost-efficiency and performance
  • Team Collaboration & Leadership: Coordinate with internal teams (product, design, CSM) and manage freelancers or agencies to deliver campaigns .

Compensation & Benefits:-

  • Competitive base salary with performance-based incentives
  • Health (where applicable), wellness, and leave benefits
  • Professional development allowance (courses, conferences).
  • Flexible work arrangement (remote/hybrid where possible)

Requirements

Required Skills & Qualifications

  • Required Qualifications
  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • 4-10 years' experience in digital marketing, preferably in B2B SaaS or technology
  • Hands-on experience with SEO, SEM, PPC (Google Ads, LinkedIn), social media ads, and email nurture campaigns
  • Proficiency in marketing automation (HubSpot, Marketo, Pardot) and CRM systems (Salesforce)
  • Strong analytical skills; comfortable with Google Analytics, GA4, Looker Studio, or similar
  • Excellent communication, project management, and collaboration skills
  • Preferred Experience
    • Prior experience in SaaS, B2B, enterprise or mid-market demands
    • Familiarity with Account-Based Marketing and paid/social growth strategies.
    • A/B testing and conversion optimization experience.Content creation or creative tools (Canva, Adobe, video editing) .
    • Leadership or mentoring experience—managing junior team members or cross-functional initiatives .

Benefits

  • Steady MQL and SQL generation aligned to pipeline goals
  • Improved conversion rates (e.g., trial → paid) and lower CAC
  • Increased organic traffic and engagement via SEO/content
  • Timely, actionable analytics and campaign adjustments
  • Optimized budget spend and vendor ROI
  • High alignment and collaboration score with Sales

More Jobs at Digitals AI

Bench Sales Recruiter USA

Hyderabad, Telangana, India

2.0 - 3.0 yrs
|

Salary: Not disclosed

Executive Assistant

Hyderabad, Telangana, India

3.0 - 3.0 yrs
|

Salary: Not disclosed

Digital Marketing and Sales Specialist

Hyderabad, Telangana, India

3.0 - 3.0 yrs
|

Salary: Not disclosed

Senior Bench Sales Recruiter USA

Hyderabad, Telangana, India

2.0 - 3.0 yrs
|

Salary: Not disclosed

Video Editor Telugu

Hyderabad, Telangana, India

Experience: Not specified

|

Salary: Not disclosed

Mock Interview

Practice Video Interview with JobPe AI

Start Job-Specific Interview
cta

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.

Job Application AI Bot

Job Application AI Bot

Apply to 20+ Portals in one click

Download Now

Download the Mobile App

Instantly access job listings, apply easily, and track applications.

Google Play App Store
coding practice

Enhance Your Skills

Practice coding challenges to boost your skills

Start Practicing Now
Digitals AI logo
Digitals AI

RecommendedJobs for You

Digitals AI logo

Digital Sales Marketing Lead (SaaS Product)

Digitals AI

Hyderabad, Telangana, India

Digitals AI logo

Digital Sales Marketing Lead (SaaS Product)

Digitals AI

Hyderabad, Telangana, India