Job
Description
The Digital Marketing and Sales Specialist is responsible for developing and executing integrated digital marketing strategies to drive online visibility, lead generation, and sales conversions. This role bridges the gap between marketing and sales, ensuring cohesive strategies that attract, engage, and convert potential customers across digital channels. 🔧 Key Responsibilities Digital Marketing Strategy Development: Create and implement comprehensive digital marketing plans aligned with business objectives. Campaign Management: Design, execute, and optimize campaigns across SEO, SEM, email marketing, social media, and content marketing. Content Creation: Develop engaging content for blogs, social media, and email newsletters to attract and retain customers. Analytics & Reporting: Utilize tools like Google Analytics and CRM platforms to track campaign performance and ROI. SEO & SEM: Conduct keyword research, optimize website content, and manage PPC campaigns to enhance search engine rankings. Sales Lead Generation: Identify and engage potential clients through digital channels, including social media, email outreach, and webinar Sales Presentations: Develop and deliver compelling presentations and proposals to prospective clients. Relationship Management: Build and maintain strong relationships with clients, ensuring high levels of satisfaction and retention. Sales Reporting: Monitor sales metrics, prepare forecasts, and report on sales performance to senior management. Collaboration: Work closely with the marketing team to align sales strategies with ongoing campaigns and promotions. 💼 Career Path This role offers opportunities for advancement into positions such as: Digital Marketing Manager Sales Manager Head of Marketing & Sales Chief Marketing Officer (CMO) Requirements 🧠 Required Skills & Qualifications Education: Bachelor's degree in Marketing, Business, or a related field.s Experience: Minimum of 3 years in digital marketing and sales roles. Technical Skills: Proficiency in digital marketing tools (e.g., Google Ads, Facebook Ads, Google Analytics, SEO tools) and CRM software. Communication: Excellent verbal and written communication skills. Analytical Thinking: Strong ability to analyze data and derive actionable insights. Sales Acumen: Proven track record of meeting or exceeding sales target. Adaptability: Ability to thrive in a fast-paced, dynamic environment. 🌱 Desired Attributes Creative Mindset: Innovative thinker with a passion for digital marketing trends. Customer-Centric: Focused on understanding and meeting customer needs. Team Player: Collaborative approach to working with cross-functional teams. Goal-Oriented: Driven to achieve and surpass sales and marketing Benefits 💼 Career Path This role offers opportunities for advancement into positions such as: Digital Marketing Manager Sales Manager Head of Marketing & Sales Chief Marketing Officer (CMO) Show more Show less
