Digital Marketing Specialist

We are seeking a talented and detail-oriented Digital Marketing Specialist to lead all digital marketing initiatives and manage the day-to-day operations of our Sridhara Electricals and Fragrances Store. This is a unique opportunity to own both marketing strategy and store management for a growing e-commerce business. You will be the sole digital marketing professional responsible for driving brand awareness, customer engagement, and sales across multiple digital platforms while maintaining a high-quality online store experience.

The ideal candidate will be a self-motivated, tech-savvy marketer with hands-on experience in e-commerce platforms, social media marketing, and local business optimization. You'll work independently with strong organizational and problem-solving skills while maintaining excellent attention to detail.

Key Responsibilities Digital Marketing Strategy & Execution

• Develop and implement comprehensive digital marketing strategies across all online channels to increase brand visibility and drive traffic to the e-commerce store
• Conduct market research and competitor analysis to identify growth opportunities and emerging trends in the electricals and fragrances industry
• Create and manage integrated digital marketing campaigns that align with seasonal promotions, product launches, and business goals
• Monitor marketing performance metrics and KPIs (Key Performance Indicators) to measure ROI and optimize campaign effectiveness

Google My Business Management

• Optimize and maintain the Google My Business/Google Business Profile with accurate, up-to-date information including business hours, address, contact details, and attributes
• Create and publish regular business updates, promotions, and seasonal offers on Google My Business
• Monitor and respond to customer reviews on Google with professional, timely replies
• Analyze Google My Business insights to understand customer search behavior and optimize listings for local visibility
• Implement local SEO best practices to improve ranking in local search results

Meta Marketing (Facebook & Instagram)

• Develop and execute Facebook and Instagram marketing strategies, including organic content creation and paid advertising campaigns
• Create engaging, brand-aligned content for Meta platforms including images, videos, carousels, and reels
• Manage Meta ad campaigns with focus on audience targeting, budget optimization, and conversion tracking
• Set up and monitor Facebook Pixel and conversion tracking to measure campaign performance
• Build and nurture online communities through regular engagement, responding to comments, and fostering customer relationships
• Analyze Meta platform analytics to identify top-performing content and refine social media strategy

Shopify Store Management

• Manage all aspects of the Shopify store to ensure optimal performance, user experience, and security
• Maintain accurate and appealing product listings with high-quality images, detailed descriptions, and correct pricing
• Optimize product pages and collections for search engines and user navigation
• Monitor and improve store conversion rates through A/B testing, checkout optimization, and user experience enhancements
• Set up and manage store promotions, discounts, and seasonal campaigns within Shopify
• Manage inventory updates, stock levels, and product availability
• Handle order management, process tracking, and customer communication related to orders
• Ensure Shopify integrations with payment gateways, shipping providers, and marketing tools are functioning correctly
• Regular website audits to identify and fix technical issues, broken links, and performance bottlenecks

Pinterest Marketing

• Develop and execute Pinterest marketing strategy to drive traffic and sales, leveraging Pinterest's high purchase intent audience
• Create visually compelling Product Pins with optimized descriptions, pricing information, and direct links to product pages
• Build and organize Pinterest boards that align with product categories and customer interests
• Implement Pinterest SEO best practices including keyword optimization in pin titles, descriptions, and board names
• Manage Pinterest Ad campaigns to promote best-selling products and reach targeted audiences
• Monitor Pinterest analytics to track referral traffic, clicks, and conversions
• Utilize Pinterest Lens and visual search optimization to increase product discoverability
• Create lifestyle and inspirational content pins that showcase products in real-world applications

Email Marketing & Customer Communication

• Develop and manage email marketing campaigns to promote new products, sales, and special offers
• Build and maintain email subscriber lists with focus on list growth and segmentation
• Create compelling email content that encourages customer engagement and repeat purchases
• Set up automated email sequences for welcome campaigns, abandoned cart recovery, and post-purchase follow-ups

Analytics, Reporting & Performance Tracking

• Set up and maintain Google Analytics to track website traffic, user behavior, and conversion patterns
• Create monthly performance reports detailing marketing metrics, campaign results, and ROI across all digital channels
• Monitor key metrics including click-through rate (CTR), conversion rate, average order value (AOV), customer lifetime value (CLV), and return on ad spend (ROAS)
• Use data insights to make informed decisions and continuously optimize marketing strategies

Content Creation & Brand Management

• Create original, high-quality visual content including product photography, graphics, and videos
• Develop compelling product descriptions and marketing copy that highlight features, benefits, and unique selling propositions
• Maintain brand consistency across all digital channels and touchpoints
• Design promotional banners, graphics, and visual assets for social media and website

Customer Service & Engagement

• Respond promptly to customer inquiries across all platforms (Facebook, Instagram, email, Shopify)
• Address customer concerns and complaints professionally while maintaining brand reputation
• Build positive customer relationships and encourage repeat business through excellent service
• Collect customer feedback and use insights to improve products and services

Additional Responsibilities

• Stay updated with latest digital marketing trends, platform changes, and best practices
• Manage digital marketing budget efficiently and report on spending and ROI
• Coordinate with suppliers and product teams to ensure accurate product information and timely updates
• Maintain organized records of marketing materials, performance data, and campaign archives
• Assist with business photography and content creation for products
• Handle routine store maintenance tasks including testing payment systems and monitoring site performance

Required Skills & QualificationsTechnical Skills

• Google My Business/Google Business Profile: Advanced proficiency in optimization, local SEO, and management
• Meta Marketing Platforms: Expert knowledge of Facebook Ads Manager, Instagram, business account management, pixel setup, and conversion tracking
• Shopify: Hands-on experience managing e-commerce stores, product listings, inventory, promotions, and integrations
• Pinterest: Proficiency in account setup, pin creation, board management, Pinterest Analytics, and ad campaigns
• Google Analytics: Ability to track, analyze, and report on website traffic and user behavior
• Content Creation Tools: Proficiency with design tools (Canva, Adobe Creative Suite) and basic video editing
• Email Marketing Platforms: Experience with platforms like Mailchimp, ConvertKit, or similar tools

E-Commerce & Marketing Knowledge

• Proven experience managing e-commerce stores or running online businesses
• Strong understanding of e-commerce best practices, conversion rate optimization (CRO), and customer journey mapping
• Knowledge of digital marketing fundamentals including SEO, SEM, social media marketing, and email marketing
• Understanding of consumer behavior, market trends, and competitive landscape
• Experience with product-based businesses, preferably in retail, home improvement, lifestyle, or consumer goods

Professional Competencies

• Excellent Written & Verbal Communication: Clear, compelling writing for ads, social posts, product descriptions, and customer interactions
• Analytical & Problem-Solving Skills: Ability to interpret data, identify issues, and develop solutions
• Time Management & Organization: Strong ability to manage multiple campaigns, platforms, and tasks simultaneously
• Attention to Detail: Meticulous approach to product listings, content accuracy, and brand consistency
• Self-Motivation & Independence: Ability to work autonomously, set priorities, and meet deadlines without supervision
• Customer-Centric Mindset: Genuine commitment to understanding and serving customer needs
• Adaptability: Comfortable working in a fast-paced environment and quickly learning new tools and platforms
• Project Management: Ability to plan campaigns, manage timelines, and execute projects efficiently

Educational Background

• Bachelor's degree in Marketing, Business, E-Commerce, Digital Media, or related field (or equivalent practical experience)
• Certification programs in Google Ads, Facebook Ads, or Shopify (preferred but not required)
• Relevant online courses or certifications in digital marketing (HubSpot Academy, Google Digital Garage, etc.)

Preferred Experience

• 1-3+ years of experience in digital marketing, e-commerce marketing, or online store management
• Experience managing multiple social media platforms simultaneously
• Prior experience with Google My Business for local businesses or retail stores
• Knowledge of SEO and basic HTML/CSS
• Experience with print-on-demand (POD) business models
• Background in design, photography, or content creation
• Experience with Dukaan or other Indian e-commerce platforms

Job Requirements & Working ConditionsWork Environment

• Solo role: You will be the primary digital marketing professional and store manager
• Ability to handle all store responsibilities independently
• Flexible work hours with potential for occasional evening/weekend work during promotional campaigns or sales events
• Remote-friendly position with occasional onsite visits for product photography or store management tasks

Technical Requirements

• Reliable internet connection and computer with necessary software (design tools, analytics platforms)
• Access to smartphone for mobile optimization testing and social media management
• Professional email address and digital accounts
• Ability to use multiple online tools, platforms, and software applications simultaneously

Key Performance Indicators (KPIs)

• Website traffic and visitor growth month-over-month
• E-commerce conversion rate and average order value
• Social media engagement rates, follower growth, and reach
• Email marketing open rates and click-through rates
• Google My Business profile views, calls, and direction requests
• Customer acquisition cost (CAC) and customer lifetime value (CLV)
• Return on ad spend (ROAS) for paid campaigns
• Customer satisfaction and repeat purchase rate

What Makes You a Great Fit

• You're passionate about digital marketing and e-commerce
• You have strong organizational skills and can manage multiple tasks simultaneously
• You're naturally curious about data and enjoy analyzing metrics to improve performance
• You're creative and can develop engaging marketing content and campaigns
• You're customer-focused and enjoy building relationships
• You're comfortable learning new platforms and tools independently
• You're detail-oriented and maintain high standards of quality and accuracy
• You're self-motivated and thrive working independently
• You have a genuine interest in electrical products, home improvement, or fragrances
• You're enthusiastic about growing a business and seeing direct impact from your work

Job Types: Full-time, Fresher

Pay: ₹8,000.00 - ₹10,000.00 per month

Benefits:

• Cell phone reimbursement

Work Location: In person