Jobs

Interviews
Job Alerts
Tools

Upskill and Grow with AI

Mock Interview Practice interviews in realistic simulations

Coding Practice Improve your coding skills with challenges

Certification Earn certifications to validate your skills

AI Learning Get trained with AI expert sessions

Career Path AI insights for smarter career decisions

AI Job Match Score AI-Powered Job Match Against Your Resume and Optimize Your Resume

Career Tools and Resources

Resume Builder Build Professional Resume with Ease

ATS Friendliness Check Check Resume Friendliness for Applicant Tracking Systems

Auto Apply Apply to hundreds of jobs on any platform effortlessly

Co-Pilot (Chrome Extension) Your AI Assistant for Seamless Browsing Efficiency

Interview Questions Streamline interviews with ready-to-use questions

Salaries Discover market-driven salary insights across skillsets and geographies

Companies Explore leading companies actively hiring talent
For Employers

Home
>
Jobs in panchkula
>
IDEACLAN PRIVATE LIMITED
>
Digital Marketing Specialist

Digital Marketing Specialist

IDEACLAN PRIVATE LIMITED

3 years

2 - 5 Lacs

panchkula

Posted:4 hours ago| Platform: GlassDoor logo

Apply

Skills Required

marketing scaling ads taboola testing risk retargeting data surveys shopify excel notifications inventory design metrics

Work Mode

On-site

Job Type

Part Time

Job Description

SPECIFICATION: Experienced Media Buyer

1. Experience Requirements

3–6+ years of hands-on performance marketing experience in D2C eCommerce.

Must have scaled ad spends from ₹10–20 lakhs/month ₹1 crore+/month profitably.

Proven track record in scaling at least one D2C brand in India from early stage to INR 5–20 crore/mo revenue levels.

Experience managing Meta (Facebook + Instagram) & Google Ads end-to-end.

Bonus: Experience in Snapchat, TikTok (international), YouTube, Amazon Ads, Taboola, DV360.

2. Technical Skill Requirements

Meta Ads

Deep knowledge of account structure, PGM, ABO vs CBO, scaling frameworks.

Mastery in:

Broad + Advantage+ audiences
Lookalikes + first-party data
Creative testing structures
Daily stop loss rules & risk control
Retargeting funnels (DPA, ATC, VC custom flows)
Ability to run multiple ad accounts & manage bans.

Google Ads

Expert in:
Performance Max
Search + Brand + Competitor campaigns
YouTube acquisition
Shopping campaigns
Strong understanding of data-layer, conversions, feed optimization.

Attribution & Analytics

Proficiency in GA4, Post Purchase Surveys, Triple Whale, AppsFlyer or AnyTrack.
Ability to read:
MER
Blended CPAs
CAC & LTV interaction
ROAS vs Contribution Margin
Understands how to scale while protecting profitability.

Creative Strategy

Can brief the creative team with:
Angles
Hooks
Winning ad formats
Competitor analysis
Knows what type of creatives work for:
Prospecting
Retargeting
Scaling to cold markets
Can identify fatigued ads quickly.

CRO & Funnel Understanding

Understands landing page psychology.
Can audit:
PDPs
Checkout flow
Offer structure
Works with tech to improve CVR.

Data & Tools

Should be comfortable with:

Shopify analytics
Excel/Google Sheets
Meta Ads Manager
Google Ads Manager
Google Tag Manager
Pixel setup, conversion APIs
Klaviyo, SMS, push notifications (basic)

3. Strategic Skills

Ability to take revenue targets and translate them into:
Daily spend
CAC targets
Expected ROAS
Weekly scaling plan
Deep understanding of:
Scaling philosophies
Risk management
Budget pacing
Inventory & marketing sync
Seasonality planning
Can design and run Black Friday, Diwali, EOSS, weekend scaling.

4. Behavioural Skills

KPI-driven, not vanity metrics driven.
Ownership mindset — behaves like a founder.
Works calmly under pressure during scaling weeks.
Transparent & proactive communicator.
Must be data-first, not “opinion-first”.

More Jobs at IDEACLAN PRIVATE LIMITED

Media Buyer

Panchkula

1.0 - 1.0 yrs

INR 2 - 4 Lacs

Technical Customer Support Engineer/ Site Reliability Engineer

Panchkula

3.0 - 5.0 yrs

Salary: Not disclosed

Sales Representative

Panchkula, Haryana

5.0 - 5.0 yrs

Salary: Not disclosed

Sales Representative

Panchkula

2.0 - 5.0 yrs

Salary: Not disclosed

Content Writer Intern

Panchkula

Experience: Not specified

Salary: Not disclosed

Mock Interview

Practice Video Interview with JobPe AI

Start Job-Specific Interview

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.