Digital Marketing Specialist

Digital Marketing Specialist – Social Media Focus

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About Datameris

Digital Marketing Specialist

This role involves promoting brands, managing digital campaigns, and building strong digital visibility for various in-house and client-based projects.

Role Objectives

• Build and optimise data-driven digital marketing strategies.
• Execute high-performing social media and paid advertising campaigns across multiple projects.
• Enhance brand awareness and lead generation for Datameris and associated clients.
• Use analytics and marketing tools to monitor performance and improve results.

Key Responsibilities 1. Social Media Marketing (Primary Responsibility)

• Develop and implement social media strategies tailored to targeted audiences, including B2B and B2C.
• Create content plans, campaign ideas, and engagement strategies for platforms like LinkedIn, Facebook, Instagram, YouTube, and X.
• Coordinate with designers and content writers for tech-focused creatives and messaging.
• Build brand authority by sharing case studies, product updates, thought leadership content, and tech insights.

2. Meta Ads & Paid Social Media Campaigns

• Plan, execute, and optimise Meta Ads campaigns for lead generation, product awareness, hiring campaigns, and remarketing.
• Run A/B tests for creatives, audiences, and funnels to maximise ROI.
• Track and optimise KPIs such as CTR, CPL, CPC, CPM, and ROAS.

3. Google Ads (Search, Display, YouTube)

• Manage Google Ads campaigns targeting IT service buyers, tech leads, and software product audiences.
• Conduct keyword research, manage bidding, write ad copy, and optimise landing pages.
• Create detailed performance reports with insights and recommendations.

4. SEO & Website Optimisation (Secondary Responsibility)

• Support SEO activities including keyword research, on-page optimisation, and technical improvements.
• Collaborate with developers to implement SEO-friendly web enhancements.
• Monitor Search Console metrics and improve organic visibility.

5. Analytics & Data Monitoring

• Track campaign performance using GA4, Search Console, Meta Business Suite, and other analytics platforms.
• Prepare weekly and monthly reports for management.
• Use data insights to refine marketing strategies.

6. Project Management & Coordination

• Handle multiple projects simultaneously.
• Coordinate with internal teams (development, design, content) to align marketing efforts with product/solution updates.
• Communicate with clients (if required) regarding campaign results and marketing suggestions.

Required Skills & Qualifications

• Minimum

  2 years

  of hands-on experience in digital marketing.
• Strong expertise in

  social media marketing

  .
• Experience in managing Google Ads, Meta Ads, and multi-project campaigns.
• Working knowledge of: Meta Ads Manager, Google Ads, GA4 & Google Analytics, Google Tag Manager, Google Search Console.
• Excellent understanding of audience targeting, marketing funnels, and conversion optimisation.
• Strong communication and analytical skills.
• Experience in Edtech industry marketing is a plus (not mandatory but preferred).
• Relevant certifications are a bonus.

What We Offer

• Competitive salary based on experience.
• Opportunity to work with cutting-edge IT solutions and software products.
• A collaborative tech environment with continuous learning.
• Access to advanced marketing tools and paid advertising budgets.
• Growth opportunities within a rapidly expanding IT organisation.

How to Apply

Send your resume and portfolio/campaign samples to:

hr@datameris.com