Digital Marketing Specialist

6 years

0 Lacs

Posted:4 days ago| Platform: Linkedin logo

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Work Mode

Remote

Job Type

Full Time

Job Description

Job Title: Digital Marketer / Performance Marketer Company: Quí Creatives Location: Jaipur, Rajasthan (Onsite) / Remote Job Type: Full-Time About Quí Creatives: Quí Creatives is India’s first maison de créativité — a luxury-forward, French-inspired creative house where imagination meets precision. We specialise in creating distinctive brand identities, immersive campaigns, and timeless design strategies for visionary clients across fashion, lifestyle, hospitality, and high-growth ventures. At Quí, every campaign is a curated narrative — designed to resonate, convert, and endure. Role Overview: We are seeking a strategic and highly data-driven Digital Marketer / Performance Marketer with a proven track record of managing ROI-positive campaigns , building omnichannel funnels, and optimising digital growth for premium brands. The ideal candidate understands the art behind the algorithm, combining creative direction with tactical execution to drive real sales impact and sustained visibility for our clients and in-house projects. Key Responsibilities: Performance Marketing & Ad Management: Strategise, launch, and manage performance marketing campaigns across Google Ads, Meta (Facebook + Instagram), LinkedIn Ads, YouTube, and other relevant platforms. Conduct deep competitor and audience research to identify trends, optimise targeting, and tailor high-conversion funnels. Create and manage full-funnel ad strategies (cold, warm, and retargeting stages) aligned with brand goals. A/B test creatives, copies, headlines, CTAs, and placements to constantly improve CTR, ROAS, and CPA. Collaborate with designers and content creators for high-performing ad creatives and sales-oriented landing pages. SEO & Digital Visibility: Lead on-page and off-page SEO efforts, including content optimisation, internal linking, keyword strategy, and backlink building. Implement technical SEO fixes (core web vitals, page speed, indexing) in collaboration with developers. Use tools like Google Search Console, SEMrush, Ahrefs, and Screaming Frog to continuously audit and improve website performance. Analytics & Reporting: Build and manage real-time dashboards on Google Analytics, Meta Business Suite, and other analytics platforms to track campaign performance. Deliver weekly and monthly reports with actionable insights, funnel breakdowns, and traffic analysis. Continuously monitor ad fatigue, audience saturation, and campaign health across platforms. Sales Enablement & Conversion Optimisation: Drive a measurable increase in qualified leads, website traffic, and sales conversions across all platforms. Optimise website landing pages for UX, speed, funnel navigation , and CRO (Conversion Rate Optimisation). Set up and monitor goals, triggers, and pixels via Google Tag Manager and Meta Pixel . Strategy, Trends & Innovation: Stay ahead of digital marketing trends, ad algorithm updates, and AI-driven tools for campaign automation and personalization. Recommend and pilot new platforms or channels (Pinterest Ads, Reddit, Quora, Spotify, etc.) to diversify digital growth. Required Skills & Qualifications: 4–6 years of hands-on experience in digital marketing & performance ads with demonstrable ROI success. Proven ability to scale and manage ad budgets across industries — including ₹1L–₹50L/month+ accounts. Strong knowledge of Google Ads, Meta Ads Manager, YouTube Ads , and LinkedIn Ads . Proficiency in SEO tools (SEMrush, Ahrefs, Moz), email automation tools , and analytics dashboards . Familiarity with CRO, heatmaps, funnel-building tools , and advanced Google Tag Manager usage. Exceptional analytical, problem-solving, and communication skills. Experience with luxury, lifestyle, or premium brands is a strong plus. Preferred Qualifications: Google Ads & Meta Blueprint certifications. Experience working with creative agencies or high-end D2C brands. Understanding of basic HTML, Shopify, or WordPress for campaign deployment. Why Join Quí Creatives? Work with a team of visionary creatives, strategists, and storytellers. Manage exciting luxury brand accounts with the freedom to innovate. Access a studio environment that blends Parisian aesthetics with Indian dynamism. Opportunities for rapid career growth, recognition, and leadership. Creative freedom + strategic autonomy = unmatched work satisfaction. How to Apply: Email your resume and performance portfolio to: careers@thequicreatives.com WhatsApp your case studies or queries: +91 9001911604 Equal Opportunity Employer: At Quí Creatives, we value diversity of thought, background, and identity. We are committed to building a culture of belonging, where talent shines irrespective of gender, ethnicity, religion, age, or orientation. Disclaimer: This job description outlines the core responsibilities for the Digital Marketer / Performance Marketer role. It may evolve with our growth, and the individual hired will have the opportunity to shape the digital future of Quí Creatives. Show more Show less

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