Digital Marketing Specialist

Job Title: Digital Marketing Executive (Full-Time)

Location: Dehradun
Company: Admit Global Group (Overseas Admit & Admit IELTS Academy)

About the Role

You will manage online marketing and lead generation for both Overseas Admit (Study Abroad) and Admit IELTS Academy (IELTS, PTE, Duolingo coaching).
Your main goal is to generate daily verified leads through ads, social media, and CRM follow-ups.

Key Responsibilities

• Plan and run Google & Meta Ads (Search, Display, Instagram, Facebook).
• Manage WhatsApp Business + CRM for lead collection and tracking.
• Post and schedule Instagram Reels, YouTube Shorts, and social creatives.
• Coordinate with video editors and designers for ad creatives.
• Analyze campaign performance and report weekly CPL (Cost Per Lead).
• Manage Google Business profile, website content updates, and SEO basics.
• Support offline events with digital campaigns and follow-up lists.

Requirements

• 1–3 years experience in digital marketing or lead generation.
• Hands-on with Google Ads Manager, Meta Ads, and WhatsApp automation tools.
• Basic skills in Canva, Excel, and social media planning.
• Understanding of education, IELTS, or study abroad audience preferred.
• Strong English communication and reporting discipline.

Performance Goals

• Generate 7–10 verified leads per day.
• Maintain CPL below ₹70–100.
• Deliver weekly lead reports and ad ROI summary.
• Post minimum 4 reels or short videos per week.

Compensation

• Performance bonus for meeting lead & conversion targets

Job Types: Full-time, Part-time, Permanent, Freelance
Contract length: 6 months

Pay: ₹10,000.00 - ₹15,000.00 per month

Expected hours: 8 per week

Benefits:

• Cell phone reimbursement

Work Location: In person