Digital Marketing Specialist

Location: New Delhi/Hybrid

Employment Type: Full-time

Experience: 2+ years

Key Responsibilities

• Social Media Marketing & Management: Plan, execute, and manage social media strategies across platforms (Instagram, Facebook, LinkedIn, etc.) to boost engagement and brand awareness.
• CRM Management: Oversee customer relationship management systems to improve retention and communication.
• Google Ads & SEO: Manage and optimize Google Ads campaigns and SEO strategies to improve traffic, conversions, and ROI.
• Google Tag Manager & Analytics: Implement and track key metrics using Google Tag Manager and Google Analytics to evaluate performance and improve decision-making.
• Content Marketing: Collaborate with content teams to develop engaging and SEO-friendly content for blogs, social media, and email campaigns.
• Email Marketing: Create, execute, and optimize email marketing campaigns to drive engagement and lead nurturing.
• Advertising & Campaign Management: Plan and execute online advertising campaigns (Meta Ads, Google Ads, YouTube, etc.) aligned with marketing goals.
• Conversion Rate Optimization (CRO): Analyze user behavior, A/B testing, and landing page optimization to improve conversion rates.
• AI Tool Utilization: Leverage AI-driven tools to streamline content creation, analytics, and campaign automation.
• Reporting & Analytics: Generate reports on marketing performance, analyze data, and present insights to stakeholders.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 2+ years of experience in digital marketing or related roles.
• Strong understanding of: Social Media Marketing, CRM tools (e.g., HubSpot, Zoho, Salesforce), Google Tag Manager & Analytics, Google Ads & SEO best practices, Email & Content Marketing, Conversion Rate Optimization
• Proficiency in using AI tools for content and analytics.
• Excellent communication skills and attention to detail.
• Creative mindset with a data-driven approach to problem solving.

What We Offer

• Competitive salary & performance-based bonuses.
• Collaborative and growth-focused work culture.
• Opportunity to work with cutting-edge AI and digital tools.
• Continuous learning and professional development.

How to Apply

Send your resume and portfolio/links to your recent campaigns to with the subject line:

“Application for Digital Marketing Specialist – [Your Name]”

Job Type: Full-time

Pay: ₹10,000.00 - ₹30,000.00 per month

Work Location: In person