Job Title: Digital Marketing Manager
Location: Mohali
Reports To: COO
Department: Marketing
About Us:
TRU is a Global Leading organisation dedicated to leveraging cutting-edge technology to drive business innovation and growth. We're architects of online experiences, innovators in the digital landscape, and partners in our clients' success stories. Our journey began with a simple yet powerful vision — to transform businesses through strategic and creative digital solutions.
At TRU, we pride ourselves on a holistic approach to digital excellence. We don't just create websites or run marketing campaigns; we craft immersive digital journeys that resonate with audiences. From the inception of an idea to its execution, we bring together a team of passionate professionals who thrive on pushing boundaries and challenging the status quo.
Our global team comprises of industry experts hailing from Canada and APAC realms, including India and Indonesia, having creative and innovative minds. We are tech-savvy enthusiasts and bring a wealth of intelligence and expertise to the table. Whether it's web development, design, digital marketing, or emerging technologies, we're here to navigate the complexities and deliver solutions that make a lasting impact
About MaxelTracker
MaxelTracker is an innovative AI-powered employee monitoring and productivity tool designed to enhance team efficiency in both remote and hybrid work environments. Our mission is to provide businesses with actionable insights to boost productivity, ensure transparency, and promote work-life balance for employees. We are looking for a talented and experienced Digital Marketing Manager to help elevate MaxelTracker’s digital presence, drive customer acquisition, and grow our brand.
Job Summary
As a Digital Marketing Manager, you will be responsible for developing and executing MaxelTracker's digital marketing strategy to enhance brand awareness, drive website traffic, and increase lead generation and conversions. You will work closely with the product, sales, and customer success teams to align marketing efforts with business goals and contribute to MaxelTracker’s growth.
Key Responsibilities
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Strategy Development: Develop and execute a comprehensive digital marketing strategy, including SEO, PPC, content marketing, social media, and email campaigns to drive brand awareness, traffic, and conversions.
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Lead Generation: Implement lead generation strategies to convert website visitors into potential customers. Track lead performance and optimize campaigns to maximize lead quality and volume.
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SEO & SEM: Oversee on-page and off-page SEO efforts to improve search engine rankings, ensuring MaxelTracker's visibility across all relevant keywords. Manage Google Ads and other paid search campaigns.
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Content Marketing: Create and manage content that resonates with MaxelTracker's target audience, including blog posts, case studies, white papers, and eBooks. Work with the content team to ensure all content is aligned with SEO goals and brand voice.
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Email Campaigns: Design and manage email marketing campaigns to nurture leads, communicate product updates, and improve customer engagement.
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Social Media Management: Develop and execute social media campaigns on platforms such as LinkedIn, Twitter, Facebook, and Instagram to increase brand engagement and drive traffic to the website.
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Analytics & Reporting: Use analytics tools (e.g., Google Analytics, HubSpot, etc.) to track and report on the performance of digital marketing campaigns. Analyze results and implement adjustments for continuous improvement.
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Collaboration with Sales: Work closely with the sales team to develop marketing materials, generate leads, and ensure alignment between marketing campaigns and sales objectives.
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Brand Building: Ensure MaxelTracker's messaging and branding are consistent across all digital channels. Promote the company's culture, values, and mission through digital storytelling.
Qualifications
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Experience: 5 years of experience in digital marketing, with a strong background in SEO, SEM, content marketing, email campaigns, and social media marketing.
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Technical Skills: Proficient with digital marketing tools (Google Analytics, HubSpot, SEMrush, etc.) and experience running paid ad campaigns (Google Ads, LinkedIn Ads, etc.).
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Content Creation: Excellent writing and communication skills, with experience creating compelling content that drives customer engagement.
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Analytics: Strong analytical skills, with the ability to use data to make informed decisions and optimize campaigns.
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Project Management: Ability to manage multiple campaigns and projects simultaneously while meeting deadlines.
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Creativity: A creative thinker who can bring fresh ideas to the table to enhance MaxelTracker’s digital presence.
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Education: A degree in Marketing, Business, Communications, or a related field is preferred.
Nice to Have
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Experience in SaaS Marketing: Prior experience working in a SaaS (Software as a Service) company is a plus.
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Experience with Conversion Rate Optimization (CRO): Knowledge of techniques to improve website conversion rates is beneficial.
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Certifications: Google Ads, Google Analytics, HubSpot certifications, or similar digital marketing qualifications.
