Position: Salesforce Marketing Cloud Specialist Responsibilities: MC Connect: Implement and maintain Marketing Cloud Connect to establish seamless integration between Salesforce Marketing Cloud and Salesforce CRM. Ensure synchronized data flow and consistency between Marketing Cloud and other Salesforce platforms. API Integration: Develop and manage API integrations to connect Salesforce Marketing Cloud with external systems. Collaborate with cross-functional teams to enhance and optimize data exchange processes. SOQL (Salesforce Object Query Language): Write and optimize SOQL queries to extract and manipulate data within the Salesforce Marketing Cloud. Ensure efficient data retrieval and utilization for targeted marketing campaigns. AMPscript: Create and optimize AMPscript code for personalized and dynamic content in email templates. Implement AMPscript for advanced customization and scripting within Salesforce Marketing Cloud. Segmentation: Design and implement audience segmentation strategies to target specific customer segments. Utilize Marketing Cloud's segmentation tools for creating personalized and targeted marketing campaigns. Email Content (HTML): Develop and design HTML email templates for various marketing campaigns. Ensure responsive and visually appealing email content across different devices and email clients. DATAROMA: Leverage DATAROMA for tracking and analyzing marketing performance data. Generate reports and insights to measure the success of campaigns and provide recommendations for improvement. Automation: Design and implement marketing automation workflows using Automation Studio. Develop and schedule automated campaigns to streamline marketing processes. Journey Builder: Create customer journeys using Journey Builder to engage customers at different touchpoints. Optimize and analyze customer journeys to enhance overall customer experience. ADMIN part of SFMC: Administer and configure Salesforce Marketing Cloud, managing user access, roles, and permissions. Stay updated on platform updates and implement best practices for system administration. CDP (Customer Data Platform): Collaborate with relevant teams to integrate and utilize Customer Data Platform functionalities within Salesforce Marketing Cloud. Ensure unified customer data for personalized marketing strategies. Sales Cloud and Commerce Cloud (Preferred): If applicable, apply knowledge of Sales Cloud and Commerce Cloud to align marketing efforts with overall business objectives. Collaborate with teams working on Sales Cloud and Commerce Cloud for integrated marketing solutions. Requirements: 1. Bachelor's degree in a relevant field. 2. Proven experience as a Salesforce Marketing Cloud Specialist. 3. Strong knowledge of MC Connect, API integration, SOQL, AMPscript, segmentation, HTML, DATAROMA, automation, Journey Builder, SFMC administration, and Customer Data Platform. 4. Familiarity with Sales Cloud and Commerce Cloud is a plus. 5. Excellent analytical and problem-solving skills. 6. Effective communication and collaboration skills. Preferred Qualifications: 1. Salesforce Marketing Cloud Certification. 2. Experience with other Salesforce products and services. 3. In-depth understanding of marketing best practices and industry trends.

Job Title: Senior Software Tester Location: Mohali, India Department: Quality Assurance Reports To: Chief Digital Officer Job Type: Full-Time About Us: TRU IT is a Global Leading Organization dedicated to leveraging cutting-edge technology to drive business innovation and growth. We're architects of online experiences, innovators in the digital landscape, and partners in our clients' success stories. Our journey began with a simple yet powerful vision — to transform businesses through strategic and creative digital solutions. At TRU IT, we pride ourselves on a holistic approach to digital excellence. We don't just create websites or run marketing campaigns; we craft immersive digital journeys that resonate with audiences. From the inception of an idea to its execution, we bring together a team of passionate professionals who thrive on pushing boundaries and challenging the status quo. Our global team comprises of industry experts hailing from Canada and APAC realms including India and Indonesia having creative and innovative minds. We are tech-savvy enthusiasts and bring a wealth of intelligence and expertise to the table. Whether it's web development, design, digital marketing, or emerging technologies, we're here to navigate the complexities and deliver solutions that make a lasting impact. Position Overview: We are seeking a highly skilled Senior IT QA Executive with 4+ years of experience in software testing, quality assurance, and test automation . The ideal candidate should have excellent communication skills and a deep understanding of testing strategies, methodologies, and best practices to ensure the highest quality standards in software development. Job Location and Address: This requirement is Full Time and working from the office only. No Hybrid or Remote is available. The Incumbent is required to work in the following location: Plot No E 275, Industrial Area, Sector 75, Sahibzada Ajit Singh Nagar, Punjab 160071 Responsibilities: Develop, implement, and execute comprehensive test plans, test cases, and test scripts. Perform manual and automated testing to identify defects and ensure software quality. Collaborate with developers, product managers, and stakeholders to understand requirements and define testing strategies. Conduct functional, regression, integration, performance, and security testing. Identify, document, and track defects using bug-tracking tools (e.g., JIRA, Bugzilla). Ensure adherence to QA best practices, industry standards, and SDLC processes. Work closely with cross-functional teams to analyze and troubleshoot issues. Contribute to the continuous improvement of QA processes and automation frameworks. Mentor and guide junior QA team members. Requirements: 5+ years of experience in software quality assurance and testing. Strong knowledge of software testing life cycle (STLC) and defect life cycle. Hands-on experience with test automation tools (e.g., Selenium, TestNG, Cypress). Proficiency in SQL, API testing (Postman, REST Assured) , and performance testing (JMeter, LoadRunner) . Familiarity with CI/CD pipelines and version control tools like Git, Jenkins. Excellent problem-solving skills and the ability to analyze complex software systems. Strong communication and collaboration skills to work effectively with cross-functional teams. Knowledge of Agile methodologies (Scrum, Kanban) and experience working in Agile environments. What We Offer: Competitive salary and benefits package. Opportunities for professional growth and development. A collaborative and innovative work environment.

Job Title: Senior Software Tester Location: Mohali, India Department: Quality Assurance Reports To: Chief Digital Officer Job Type: Full-Time About Us: TRU IT is a Global Leading Organization dedicated to leveraging cutting-edge technology to drive business innovation and growth. We're architects of online experiences, innovators in the digital landscape, and partners in our clients' success stories. Our journey began with a simple yet powerful vision — to transform businesses through strategic and creative digital solutions. At TRU IT, we pride ourselves on a holistic approach to digital excellence. We don't just create websites or run marketing campaigns; we craft immersive digital journeys that resonate with audiences. From the inception of an idea to its execution, we bring together a team of passionate professionals who thrive on pushing boundaries and challenging the status quo. Our global team comprises of industry experts hailing from Canada and APAC realms including India and Indonesia having creative and innovative minds. We are tech-savvy enthusiasts and bring a wealth of intelligence and expertise to the table. Whether it's web development, design, digital marketing, or emerging technologies, we're here to navigate the complexities and deliver solutions that make a lasting impact. Position Overview: We are seeking a highly skilled Senior IT QA Executive with 4+ years of experience in software testing, quality assurance, and test automation . The ideal candidate should have excellent communication skills and a deep understanding of testing strategies, methodologies, and best practices to ensure the highest quality standards in software development. Job Location and Address: This requirement is Full Time and working from the office only. No Hybrid or Remote is available. The Incumbent is required to work in the following location: Plot No E 275, Industrial Area, Sector 75, Sahibzada Ajit Singh Nagar, Punjab 160071 Responsibilities: Develop, implement, and execute comprehensive test plans, test cases, and test scripts. Perform manual and automated testing to identify defects and ensure software quality. Collaborate with developers, product managers, and stakeholders to understand requirements and define testing strategies. Conduct functional, regression, integration, performance, and security testing. Identify, document, and track defects using bug-tracking tools (e.g., JIRA, Bugzilla). Ensure adherence to QA best practices, industry standards, and SDLC processes. Work closely with cross-functional teams to analyze and troubleshoot issues. Contribute to the continuous improvement of QA processes and automation frameworks. Mentor and guide junior QA team members. Requirements: 5+ years of experience in software quality assurance and testing. Strong knowledge of software testing life cycle (STLC) and defect life cycle. Hands-on experience with test automation tools (e.g., Selenium, TestNG, Cypress). Proficiency in SQL, API testing (Postman, REST Assured) , and performance testing (JMeter, LoadRunner) . Familiarity with CI/CD pipelines and version control tools like Git, Jenkins. Excellent problem-solving skills and the ability to analyze complex software systems. Strong communication and collaboration skills to work effectively with cross-functional teams. Knowledge of Agile methodologies (Scrum, Kanban) and experience working in Agile environments. What We Offer: Competitive salary and benefits package. Opportunities for professional growth and development. A collaborative and innovative work environment.