Digital Marketing Manager

About Us

Mehta Steels (www.mehtasteels.in) is a leading and fast-growing organization in the steel industry, focused on innovation, excellence, and delivering results. We are looking for a results-driven Digital Marketing Manager to lead our digital growth, generate a minimum of 20 qualified sales leads per day, manage multi-channel campaigns, and monetize our YouTube assets — including our main channel and 4 additional YouTube channels under our brand.

Key Responsibilities Digital Strategy & Execution

• Develop and implement end-to-end digital marketing strategies aligned with business goals.
• Manage digital campaigns across platforms including Google Ads, Meta, LinkedIn, and YouTube.
• Lead and coordinate with teams across content, design, development, and media buying.
• Monitor key metrics (traffic, conversions, ROI) and optimize accordingly.

Performance Marketing

• Launch and manage lead generation campaigns (PPC, SEO, email, affiliate).
• Deliver minimum 20 relevant sales leads per day through performance channels.
• Focus on lowering customer acquisition cost and increasing ROI.
• Implement and manage pay-per-action models with clear tracking systems.

Content & Communication

• Oversee content creation across website, landing pages, emails, and social media.
• Maintain brand consistency and effective messaging in all digital touchpoints.
• Plan and manage content calendars and ensure timely execution.
• Stay current with digital marketing trends and tools.

YouTube & Video Marketing

• Monetize the company’s primary YouTube channel and manage 4 additional channels.
• Grow subscribers, engagement, and watch time through strategic content planning.
• Optimize video SEO and coordinate with video editors/designers.

SEO & Social Media

• Improve website rankings through on-page, off-page, and technical SEO strategies.
• Manage and grow the brand's presence across Facebook, Instagram, LinkedIn, etc.
• Analyze performance and continuously improve content and strategy.

Analytics & Reporting

• Track and report campaign performance weekly and monthly.
• Present actionable insights to management.
• Continuously test and improve campaigns using performance data.

Required Skills & Experience

• Minimum 5 years of proven experience in digital marketing and lead generation.
• Hands-on experience with performance marketing (Google Ads, Meta Ads, LinkedIn).
• Strong knowledge of SEO/SEM, Google Analytics, Meta Business Suite, etc.
• Experience in YouTube channel growth and monetization.
• Excellent communication, leadership, and data analysis skills.
• Ability to manage digital marketing budgets and collaborate across teams.

Preferred Skills (Nice to Have)

• Experience with CRM tools and marketing automation (e.g., HubSpot, Zoho).
• Basic knowledge of WordPress, HTML/CSS.
• Google Ads and Meta Blueprint certifications.

Job Types: Full-time, Permanent

Pay: ₹13,000.00 - ₹16,000.00 per month

Benefits:

• Cell phone reimbursement

Application Question(s):

• Do you have a laptop?

Experience:

• Digital marketing: 3 years (Required)

Location:

• Bhilai, Chhattisgarh (Required)

Work Location: In person