Digital Marketing Manager

Job Title: Digital Marketing Manager

Location: Chinar Park
Department: Marketing
Industry: Fashion & Fitness
Experience Level: Must have 5+ Years in of years of experience in core Digital Marketing (preferably in Fashion, Lifestyle, or Advertising sectors), others also can apply

Job Overview:

We are seeking an experienced and creative Digital Marketing Manager to lead the team , planning, execution, and optimization of our online marketing strategies. The ideal candidate has a deep understanding of fashion industry trends, digital consumer behaviour, and a strong grasp of performance-driven marketing. You will play a key role in increasing brand visibility, driving traffic, growing engagement, and ultimately converting followers into loyal customers.

MUST HAVE EXPERIENCE OF 5 TO 7 YEARS

Digital Strategy & Planning

• Develop and execute end-to-end digital marketing strategies tailored for fashion and advertising campaigns.

Content Marketing & Social Media

• Oversee creation and distribution of digital content across all platforms (Instagram, TikTok, Facebook, Pinterest, YouTube, etc.).
• Collaborate with influencers, stylists, and photographers to create engaging fashion-forward content.
• Manage social media calendar and community engagement strategies.

Performance Marketing

• Manage paid campaigns across Google Ads, Meta, TikTok Ads, and display networks.
• Analyse data and optimize campaigns for ROI, CTR, and conversion rates.
• Retarget and nurture leads through personalized campaigns.

E-commerce & Website Optimization

• Work closely with the web/e-commerce team to optimize the website for SEO, CRO, and UX.
• Implement email marketing flows, product launches, and seasonal promotions.

Analytics & Reporting

• Monitor KPIs and performance metrics using tools like Google Analytics, Meta Business Suite, and Shopify reports.
• Prepare regular reports to communicate insights, trends, and recommendations to leadership.

Collaboration

• Liaise with designers, stylists, product managers, PR, and advertising agencies.
• Stay updated on digital trends, fashion cycles, and competitor strategies.
• Lead seasonal campaign planning in coordination with creative, merchandising, and brand teams.
• Collaborating with media and sales teams to improve marketing results
• Measuring key performance metrics, including website traffic, audience engagement, service quotas, bounce rate and ad spend return on investment

Qualifications:

• Bachelor's or Master’s degree in Marketing, Digital Media, Communications, or a related field.
• Minimum 5 years of experience in digital marketing
• Proven experience managing multi-channel campaigns and digital budgets.
• Proficiency in tools like Google Analytics, Meta Ads Manager, SEMrush, Mailchimp/Klaviyo, and Shopify/Magento.
• Strong aesthetic sense and understanding of fashion branding.
• Excellent communication and project management skills. Preferred Skills:
• Photography or video production coordination experience.
• Knowledge of influencer marketing platforms.
• Understanding of sustainability and diversity in modern fashion marketing.

Interested person drop cv 9330027012 or sportiqocareers@gmail.com

Job Type: Full-time

Pay: ₹35,000.00 - ₹40,000.00 per month

Work Location: In person