Digital Marketing Manager

Job Description

About TERN: TERN is on a mission to address the global talent shortage problem using technology. As the world's first fullstack upskilling, migration, and placement platform, we specialize in connecting skilled talent to employers in key sectors such as Healthcare and Social Care, Hospitality, and Engineering. With an estimated 85 million skilled worker shortage by 2035 threatening an $8.5 trillion economic value loss, TERN is committed to bridging this gap on a global scale. Further, there's a complete breakdown of ethical practices in global immigration that Tern is tackling head on by a C2B managed marketplace model, with full transparency and visibility. Backed by leading billion dollar VC funds and investors — known for their investments in category defining companies such as Meta, Spotify, Airbnb, and Twitter — TERN is rapidly ascending as a major player in the industry. In just the first year, we've acquired two companies across the UK and Germany, expanded from 0 to 100 employees, and secured multiple rounds of funding, solidifying our status as one of the fastest-growing startups. We are currently operating in the UK, Germany, Gulf, Japan, India, North Africa and Philippines meaning the ability to create a truly global impact unlike most startups. If you're passionate about solving the global talent crisis, come onboard the rocketship that is TERN! Join us in transforming the future of global talent mobility and making a significant impact About the Role We're seeking a Digital Marketing Manager with deep domain knowledge in performance marketing, SEO, and CRM/marketing automation. This role is critical to our growth engine, driving customer acquisition through paid and organic channels across international markets. You'll be part of a high-impact, collaborative marketing team, playing a key role in shaping and executing our B2C user acquisition strategy (and eventually contributing to B2B growth). What You'll Do: - Lead performance marketing efforts across Google Ads, Meta (Facebook/Instagram), and other paid platforms to drive efficient acquisition. - Own and execute the SEO strategy (on-page, off-page, and technical SEO) to grow high-intent organic traffic. - Manage and optimize CRM and marketing automation workflows to increase conversion and retention. - Analyze campaign performance using tools like GA4 and attribution tools to constantly test, learn, and iterate. - Work closely with the design team to create brilliant, design-first campaigns. - Develop and execute integrated digital campaigns across channels to support user acquisition and funnel growth. - Collaborate cross-functionally with content, product, and design teams to align messaging and funnel experience. - Ensure execution excellence across diverse international markets and languages, with an eye on local nuances and compliance. What We're Looking For: - 3-5 years of experience in digital marketing, ideally in fast-scaling B2C startups. - Proven track record of owning and optimizing paid acquisition and SEO channels. - Experience working with global campaigns across multiple geographies and time zones. - Strong hands-on experience with Google Ads, Meta Business Suite, GA4, and marketing automation tools. - Analytical mindset with comfort in building dashboards, measuring KPIs, and making data-driven decisions. - Excellent communication skills and a highly collaborative working style. - Based in or willing to relocate to Delhi NCR for a hybrid working setup. Why Join TERN? - Be part of a mission-driven company solving one of the most critical challenges of our generation. - Work with a diverse, global team backed by top investors and advisors. - Fast-paced, high-growth environment with plenty of opportunity to shape your role and grow. - Competitive compensation and benefits package. Show more Show less