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Digital Marketing Manager

Digital Marketing Manager

Talenzen

4 years

4 - 5 Lacs

India

Posted:8 hours ago| Platform: GlassDoor logo

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Skills Required

marketing seo ux coordination planning design targeting strategies metrics audit flow visual content strategy branding engagement video documentation tracking ads analytics notion wordpress webflow automation testing hotjar scripting

Work Mode

On-site

Job Type

Full Time

Job Description

We’re seeking a hands-on Digital Marketing Lead with expertise across performance marketing, SEO, UX, and creative direction. This is not a coordination-only role — you’ll be planning, executing, optimizing, and analyzing campaigns directly while working closely with design and dev teams to ensure results.

Key Responsibilities1. Performance Marketing – Google & Meta

Plan and execute lead generation and e-commerce campaigns.
Optimize targeting, creatives, bidding strategies, and funnel performance.
Monitor metrics such as CTR, CPC, ROAS, CAC; scale high-performing campaigns.

2. Website & Landing Page Optimization

Audit and improve user flow, visual hierarchy, and conversion elements.
Work with designers/devs to enhance layouts, CTAs, and page speed.

3. On-Page SEO & Organic Growth

Execute on-page SEO strategies: meta tags, headers, internal linking, URL structure.
Use Search Console, SEMrush, Ahrefs to track and boost performance.
Align SEO with content strategy and business objectives.

4. Creative Direction

Guide ad creatives, landing pages, and videos for branding and performance.
Apply visual design principles to improve engagement and conversion.
Collaborate with graphic/video teams for asset creation.

5. Project Management

Own campaign calendars and deliverables across SEO, creatives, and UX.
Maintain briefs, documentation, and progress tracking via project tools.

Must-Have Skills & Experience

4+ years of direct, hands-on digital marketing experience.
Proven success running Google Ads and Meta Ads campaigns.
Strong on-page SEO skills with measurable results.
Good sense of web UX and conversion-focused design.
Experience in a digital/creative agency environment.
Tools: Google Ads, Meta Ads Manager, Google Analytics, Search Console, SEMrush/Ahrefs, Trello/Notion/ClickUp, Canva/Adobe (basic guidance level).

Nice to Have

Experience with WordPress, Webflow, or Unbounce.
Knowledge of email/WhatsApp automation tools.
Familiarity with funnel testing, heatmaps (Hotjar), creative A/B tests.
Video scripting or briefing skills.

Job Type: Full-time

Pay: ₹480,000.00 - ₹540,000.00 per year

Benefits:

Provident Fund

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