Digital Marketing Manager

About HitFame

HitFame

over 150,000 users

Position Overview

highly experienced, data-driven, and strategy-first Digital Marketing Manager

media-tech, mobile-first, or entertainment/influencer-based background

build, lead, and execute full-funnel digital strategies

Key Responsibilities

Strategic Leadership

• Define and implement

  data-backed digital marketing strategies

  aligned with business goals
• Lead planning for

  monthly, quarterly, and yearly growth targets

  (downloads, CAC, MRR, ROAS, retention, and more)
• Collaborate closely with Product, Sales, Design, Tech & Founder to align strategy with execution

Mobile App Marketing & ASO

• Drive and scale

  app installs and conversions

  across Android & iOS through both paid and organic methods
• Manage all aspects of

  App Store Optimization (ASO)

  — keyword ranking, creatives, metadata, user reviews, and A/B testing
• Utilize

  Firebase, Appsflyer, MobileAction, App Radar, and Mixpanel

  for tracking and optimization

Performance & Paid Marketing

• Manage 360° campaigns across

  Meta (Facebook/Instagram), Google Ads, YouTube, LinkedIn, Snapchat, X (Twitter), TikTok, and emerging ad networks

• Execute

  remarketing, dynamic creatives, lookalike audiences, cross-device campaigns

  , and full-funnel targeting
• Hands-on with

  Google PPC

  ,

  Programmatic Advertising

  ,

  CTV/OTT

  ,

  Native Ads

  , and

  Performance Max

• Drive measurable ROI, reduce CAC, increase CTR, and improve LTV through

  AI-enhanced bidding strategies and automation

Social Media & Brand Building

• Build and manage HitFame’s voice and visibility across

  Instagram, YouTube, Facebook, LinkedIn, X, Snapchat, and Pinterest

• Plan, schedule, and optimize high-impact content using tools like

  Buffer, Hootsuite, SocialBee, Jasper, Canva AI, ChatGPT, etc.

• Strategize and manage

  influencer collaborations, brand ambassadors, and affiliate partnerships

Lead Generation & Sales Funnel Management

• Execute

  lead-gen campaigns

  for artist bookings, premium subscriptions, and B2B opportunities
• Design

  conversion funnels

  , optimize lead magnets, and nurture leads with CRM automations
• Implement email marketing workflows with tools like

  HubSpot, Mailchimp, ActiveCampaign, MoEngage, Clevertap

SEO, SEM & Content Optimization

• Drive

  organic traffic

  through ethical

  on-page and off-page SEO

  strategies
• Conduct

  keyword research, NLP optimization, technical audits, SERP analysis

  , and competitive intelligence
• Oversee

  SEM campaigns

  , PPC account structures, and landing page testing (A/B & multivariate)

Analytics, Reporting & Automation

• Create detailed performance reports on

  CAC, ROAS, funnel drop-offs, DAU/MAU, conversion rates

  using tools like

  Google Analytics, GA4, Hotjar, Appsflyer, Power BI, and Supermetrics

• Automate routine processes using

  Zapier

  ,

  Kissmetrics

  , and

  CRM integrations with WhatsApp, Meta, and Google APIs

E-commerce & Marketplace Campaigns

• Drive digital sales for

  Premium and Premium Pro packages

• Manage campaigns for product listings, AOV, and subscription upgrades on web and in-app stores
• Set up

  retargeting

  , upselling/cross-selling funnels, and

  gamified user journeys

Online Reputation & Community Management

• Lead ORM using tools like

  Google Alerts, Social Listening Platforms, Reputation Management Tools

• Proactively build and protect brand sentiment through community engagement, digital PR, and crisis control
• Manage influencer feedback loops, community activations, and loyalty programs

AI-Driven Campaigns

• Leverage AI tools like

  Jasper, SurferSEO, Outreach.ai, MarketMuse, Writesonic, ChatGPT, AdCreative.ai, Revealbot

  to enhance automation, copywriting, bidding, personalization, and audience targeting

Required Skills & Experience

• 8–18 years

  in digital marketing, preferably in

  mobile apps, entertainment, influencer, or D2C/B2C platforms

• Deep experience with

  Google Ads, Meta Ads, Programmatic Platforms, Google Analytics, Firebase, CRM systems, SEO/SEM, and ASO

• Proven track record in

  app growth

  ,

  subscription sales

  ,

  e-commerce performance

  , and

  lead conversion

• Experience in

  running multimillion INR monthly ad budgets

  with demonstrable ROI
• Ability to

  lead cross-functional teams

  and scale marketing infrastructure from ground up
• Excellent

  communication, analytical thinking, and project leadership

  skills

Location Delhi