Digital Marketing Manager

Here’s a Job Description tailored for a Digital Marketing Manager with Hyderabad Real Estate Experience: Job Title: Digital Marketing Manager – Real EstateLocation: Hyderabad, India Experience: 5–8 years Job Summary: We are looking for an innovative and data-driven Digital Marketing Manager with proven experience in the Hyderabad real estate market. The ideal candidate will be responsible for planning, executing, and optimizing online marketing campaigns to generate high-quality leads for residential projects. They should have deep knowledge of local buyer behavior, digital channels, and real estate lead conversion strategies. Key Responsibilities: Digital Strategy & Campaign Management Develop and implement ROI-focused digital marketing strategies tailored for real estate. Plan and run paid ad campaigns (Google Ads, Facebook, Instagram, YouTube, LinkedIn) targeting relevant audience segments in Hyderabad. Optimize campaigns for lead generation and cost efficiency. Lead Generation & Conversion: Drive high-quality leads for sales teams through digital channels. Work closely with the sales team to track lead quality, follow-ups, and conversions. Implement marketing automation and drip campaigns to nurture leads. Website, SEO & Content: Manage and optimize the company website for user experience and SEO ranking. Plan and execute content strategies (blogs, property listings, videos, virtual tours). Ensure regular updates on ongoing and upcoming projects. Social Media & Brand Presence: Build and maintain a strong brand presence across social media platforms. Plan content calendars, creative campaigns, and engagement activities. Run remarketing campaigns to target past visitors and interested prospects. Analytics & Reporting: Track, measure, and report performance of all digital campaigns. Use analytics tools (Google Analytics, Facebook Insights, etc.) to improve performance. Monitor competitor activities and industry trends. Collaboration & Vendor Management: Coordinate with creative agencies, photographers, videographers, and media partners. Collaborate with the offline marketing team for integrated campaigns. Ensure brand guidelines and messaging are consistent across platforms. Key Requirements: Education: Graduate in Marketing/Communications; MBA preferred. Experience: 5–8 years in digital marketing with at least 3 years in real estate (Hyderabad market experience preferred). Strong expertise in lead generation for real estate projects. Hands-on experience in Google Ads, Facebook Ads Manager, SEO, SEM, social media marketing, and marketing automation tools. Familiarity with CRM platforms. Excellent creative and analytical skills. Strong communication skills in English, Hindi, and Telugu. What We Offer: Competitive salary + performance-based incentives. Work on premium and high-value real estate projects. Opportunity to lead digital transformation in the company’s marketing strategy. Exposure to cutting-edge real estate marketing tools and trends. If you’d like, I can also prepare a shorter, more attractive “hiring post” version of this for LinkedIn or job portals so it appeals to candidates quickly. That way it’s HR-friendly and marketing-savvy at the same time.