Digital Marketing Manager

Job Title: Digital Marketing Manager – Google & Meta Paid Campaigns & Organic Traffic Specialist

Location: Hyderabad
Job Type: Full-time

About Us:
At THE PATTERNS COMPANY, we are a dynamic and forward-thinking digital marketing agency, offering cutting-edge marketing solutions to a wide range of industries. We’re on the lookout for a passionate digital marketing manager to join our growing team. If you’re skilled in Google Ads, Meta paid campaigns, SEO, and driving organic traffic, this is the role for you!

Job Description:
As our Digital Marketing Manager, you will lead our efforts to drive growth through paid search campaigns, social media advertising, and organic traffic strategies. You will be responsible for planning, executing, and optimising campaigns across Google and Meta platforms, while also implementing SEO best practices to boost organic search visibility. Your ability to analyze, adapt, and innovate will be key in delivering exceptional results for our clients.

Key Responsibilities:

• Google Ads Management:
• Plan, create, and manage PPC campaigns on Google Ads (Search, Display, Video, and Shopping).
• Optimize bids, keywords, and ad copy for maximum ROI and performance.
• Track, measure, and analyze campaign performance and budget allocation.
• Regular A/B testing of ads and landing pages to improve conversion rates.
• Meta Ads Management:
• Design and execute paid campaigns on Facebook, Instagram, and other Meta platforms.
• Build targeted audiences, optimize ads for reach and engagement, and maintain consistent results across campaigns.
• Monitor ad performance metrics and optimize campaigns to increase CTR and ROI.
• SEO Strategy & Execution:
• Perform comprehensive keyword research and on-page SEO audits.
• Create and implement content strategies to improve organic rankings and drive traffic.
• Optimize website and content for search engines, ensuring top rankings for key terms.
• Monitor site health and suggest technical SEO improvements.
• Traffic Growth & Conversion Optimization:
• Develop strategies for increasing organic website traffic through targeted campaigns, SEO tactics, and social media strategies.
• Continuously monitor and analyze web analytics (Google Analytics, SEMrush, etc.) to assess performance and identify areas for improvement.
• Implement conversion rate optimization (CRO) techniques to drive better results across all campaigns.
• Reporting & Analysis:
• Create detailed reports on campaign performance, trends, and insights to present to clients.
• Provide actionable insights and recommendations based on data analysis.
• Track and report on key performance indicators (KPIs), including traffic, conversion rates, and ROI.

Required Skills & Qualifications:

• Proven experience managing Google Ads, Meta ads, and SEO campaigns, with a strong track record of delivering results.
• In-depth knowledge of Google Ads tools and platforms (Google Analytics, Google Tag Manager, Google Search Console).
• Expertise in Meta Ads Manager (Facebook, Instagram, etc.) and knowledge of retargeting and audience building.
• Strong understanding of SEO, SEM, and content marketing strategies.
• Experience using SEO tools like SEMrush, Ahrefs, Moz, or similar platforms.
• Ability to analyze data and make data-driven decisions to optimize campaign performance.
• Knowledge of landing page design, conversion rate optimization, and content strategies.
• Exceptional communication skills with the ability to present complex data in a clear, actionable manner.
• Strong attention to detail and project management skills.

Preferred Qualifications:

• Google Ads certification or Meta Ads certification is a plus.
• Experience working with e-commerce brands or service-based industries.
• Familiarity with email marketing campaigns and marketing automation platforms.

Why Join Us?

• Competitive salary and benefits package.
• Flexible work environment
• Opportunities for professional growth and certifications.
• Work with a collaborative, passionate team.
• Be part of an innovative and fast-paced company committed to growth and creativity.

How to Apply:
If you are ready to take your digital marketing career to the next level and have the expertise to drive results, we want to hear from you! Send your resume and portfolio (if applicable) to info@thepatternscompany.com

Job Type: Full-time

Pay: ₹14,791.64 - ₹33,584.50 per month

Benefits:

• Health insurance

Work Location: In person