Digital Marketing Manager

Job Title:

Location:

CTC:

Working Hours:

Mode of Work:

Digital Marketing Manager

Responsibilities

1. Google Ads Management

• Develop, implement, and optimize 

  Google Ads

   campaigns across search, display, and remarketing.
• Conduct keyword research and analysis to identify high-potential opportunities.
• Monitor and adjust bids, budgets, and targeting to maximize ROI.
• Analyze campaign performance using Google Analytics and Google Ads data, providing regular reports and actionable insights.

2. SEO (Search Engine Optimization)

• Oversee and implement 

  on-page and off-page SEO

   strategies to improve organic rankings.
• Conduct regular website audits to identify SEO issues and provide solutions.
• Perform keyword research and implement strategies to improve search visibility.
• Monitor and report on SEO metrics, adjusting strategies as needed to ensure continual improvement in rankings.
• Perform keyword research and implement strategies to improve search visibility.
• Monitor and report on SEO metrics, adjusting strategies as needed to ensure continual improvement in rankings.

3. Website Backend Handling

• Upload product offers, promotional content, and other updates to the website using the content management system (CMS).
• Ensure the website content is current, accurate, and aligned with ongoing marketing campaigns.
• Work closely with the web development team to address any site issues or updates that may impact the user experience or functionality.

4. Digital Campaign Strategy

• Plan and execute digital marketing campaigns across various platforms to drive traffic, conversions, and engagement.
• Collaborate with the creative and content teams to ensure messaging aligns with the campaign’s goals.
• Monitor campaign performance, analyze data, and optimize strategies for better results.

5. Reporting & Analytics

• Prepare monthly performance reports on Google Ads, SEO efforts, and website traffic.
• Provide insights and recommendations based on data to improve ongoing campaigns.
• Use data from Google Analytics, Google Ads, and SEO tools to drive decision-making and strategy refinement.

6. Social Media Marketing

• Assist in managing and optimizing paid social media campaigns.
• Ensure social media channels are aligned with the digital marketing strategy and branding.

Qualifications

Skills & Qualifications:Essential:

• Proven experience in 

  Google Ads

   management, with a deep understanding of search, display, and remarketing campaigns.
• Strong knowledge of 

  SEO

   best practices, including keyword research, on-page optimization, and link building.
• Experience working with 

  CMS platforms

   (e.g., WordPress, Shopify, etc.) for content uploads and website management.
• Strong analytical skills with experience using tools like 

  Google Analytics

  , 

  Google Search Console

  , and 

  Google Ads

  .
• Ability to work independently, prioritize tasks, and manage multiple projects simultaneously.
• Excellent written and verbal communication skills.
• Detail-oriented with a strong focus on accuracy and quality.

Desirable:

• Experience in 

  social media marketing

   and paid advertising across platforms like Facebook, Instagram, LinkedIn, etc.
• Basic understanding of HTML/CSS for minor adjustments .
• Ability to work collaboratively in a team environment.