Digital Marketing Expert

Digital Marketing Expert – VGDS Global LLP

Company Overview

VGDS Global LLP is a leading professional design agency specializing in high-impact PowerPoint presentation design. We craft compelling visual narratives that captivate and persuade audiences around the world. Our team blends creativity, innovation, and strategic insight to help clients make a powerful impact in their presentations. We pride ourselves on a collaborative, fast-paced environment where visual storytelling meets cutting-edge design.

Position: Digital Marketing Expert

Job Overview

We are seeking a highly skilled and experienced Digital Marketing Expert to lead and execute our digital marketing initiatives. This role requires a hands-on professional with proven experience across all major digital channels, including social media, paid advertising, SEO, landing page creation, and marketing funnel strategy. The ideal candidate is both creative and analytical, with a strong portfolio of measurable results.

This is a hybrid role, requiring remote work with 1–2 visits per month to our Kochi office.

Key Responsibilities

• Digital Strategy & Campaign Management: Develop and execute multi-channel digital marketing strategies to grow brand visibility, generate qualified leads, and drive measurable growth across platforms including SEO, SEM, social media, paid ads, and email marketing.

• Social Media Management: Plan, create, and schedule engaging content across LinkedIn, Facebook, Instagram, Twitter (X), and other relevant platforms. Ensure brand consistency, monitor audience engagement, and optimize based on performance metrics.

• Paid Advertising: Set up, manage, and optimize high-performance paid campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other platforms. Focus on maximizing ROI through targeting, budget optimization, and performance analysis.

• SEO & Website Management: Develop and implement comprehensive on-page and off-page SEO strategies to improve search rankings and organic visibility. Maintain and update website content using WordPress, ensuring mobile responsiveness, fast loading speeds, and user-friendly layouts.

• Landing Page Creation & Funnel Optimization: Build and optimize high-converting landing pages and digital marketing funnels using tools like WordPress, Elementor, Unbounce, or similar platforms. Integrate forms, tracking pixels, and marketing automation to guide users through the buyer journey.

• Content & Funnel Optimization: Collaborate with the design and sales teams to create engaging email campaigns, nurture sequences, lead magnets, and sales funnels. Ensure all assets are aligned with campaign objectives and optimized for conversion at every stage.

• Analytics & Reporting: Track, measure, and report on campaign performance using tools like Google Analytics, Google Tag Manager, and platform-specific dashboards. Provide actionable insights to refine strategies, enhance lead quality, and improve marketing effectiveness.

• Brand & Market Research: Conduct in-depth market research and competitive analysis to identify emerging trends, new opportunities, and areas of differentiation. Stay updated with the latest digital tools, audience behavior, and algorithm updates.

• Website Optimization & Management: Oversee website updates and performance, ensuring consistent brand messaging, SEO best practices, and an exceptional user experience. Collaborate with developers and designers as needed.

• Email Marketing & Automation: Design and implement email marketing strategies using tools like Mailchimp or HubSpot. Build audience segmentation, automate follow-ups, and optimize sequences to nurture leads and improve conversion rates.

• Lead Generation & Funnel Strategy: Design and refine marketing funnels across the awareness–consideration–decision stages. Use A/B testing, behavioral tracking, and CRM data to optimize user journeys and reduce drop-offs.

• Content Creation & Messaging: Write compelling ad copy, email content, landing page text, and social media captions tailored to various stages of the funnel. Ensure clarity, brand tone, and engagement.

• Performance Tracking & Optimization: Use heatmaps, funnel analytics, and conversion tracking tools to analyze drop-off points, conduct experiments, and implement improvements to maximize campaign effectiveness.

• Budget Management: Manage and allocate digital marketing budgets across platforms efficiently. Monitor spend vs. results and make adjustments to ensure highest return on investment.

• Collaboration & Team Alignment: Work closely with internal teams—design, sales, and leadership—to ensure marketing efforts are aligned with business goals. Provide regular updates, insights, and recommendations to support decision-making.

Requirements

Minimum 2–5 years of full-time experience in digital marketing.

Proven track record of running successful marketing campaigns with measurable ROI and marketing funnels..

Hands-on experience with tools such as:

• Google Ads, Meta Ads Manager, LinkedIn Campaigns
• Google Analytics, Google Tag Manager
• WordPress, Mailchimp, HubSpot, Canva, SEMrush, or similar tools
• Landing page creation tools (e.g., Elementor, Unbounce, Leadpages)

Excellent written and verbal communication skills in English.

Strong understanding of SEO, SEM, social media strategy, and content planning.

Solid understanding of digital marketing funnels and lead nurturing strategies.

Ability to work independently and collaboratively in a fast-paced environment.

Strong problem-solving, analytical thinking, and attention to detail.

Compensation and Benefits

• Salary: ₹25,000 – ₹45,000 per month (based on experience and portfolio quality).
• Incentives: Performance-based bonuses and commissions tied to marketing outcomes and lead generation.
• Work Hours: Full-time – 9 hours per day (Day Shift).
• Work Mode: Hybrid – remote with monthly office visits (Kochi).
• Professional Growth: Opportunity to lead digital growth efforts and contribute directly to global client impact.

How to Apply

If you're an experienced digital marketer ready to drive impact, we'd love to hear from you!

Please send the following to HR@vgdsglobal.com with the subject line:

“Digital Marketing Expert Application – [Your Name]”

• Your updated resume
• A link or PDF of your portfolio
• A 1–2 minute self-introduction video (mandatory)

Video Requirement

As part of the first screening round, applicants must submit a self-introduction video
In 1–2 minutes, please:

• Share your background and key accomplishments in digital marketing
• Explain why you are the right fit for VGDS Global – Digital Marketing Expert Position
• Showcase your communication and presentation skills

Application Deadline: 15/08/2025
Expected Start Date: 01/09/2025Location: Hybrid – Kochi, Kerala (monthly office visits)

We look forward to receiving your application and potentially welcoming you to the VGDS Global team!

Job Type: Full-time

Pay: ₹25,000.00 - ₹45,000.00 per month

Benefits:

• Work from home

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus

Application Question(s):

• Do you have Hands-on experience with tools such as:

Google Ads, Meta Ads Manager, LinkedIn Campaigns.

Google Analytics, Google Tag Manager

WordPress, Mailchimp, HubSpot, Canva, SEMrush, or similar tools

Landing page creation tools (e.g., Elementor, Unbounce, Leadpages)

• Do you have Strong understanding of SEO, SEM, social media strategy, and content planning, digital marketing funnels and lead nurturing strategies?
• Have you read the job description carefully and understood it before applying for this job?

Education:

• Bachelor's (Preferred)

Experience:

• digital marketing: 2 years (Required)

Language:

• English (Required)

Work Location: In person