Digital Marketing Expert

Company Description

Motion Education Pvt Ltd, based in Kota, is a leading coaching institute for students preparing for entry into prestigious institutions like IITs, AIIMS, and NITs, as well as for exams like NEET, JEE, and board examinations. Renowned for top-tier faculty, innovative technology, and holistic mentorship, the organization goes beyond academics to foster confidence and personal growth in students. Committed to trust, consistency, and putting students first, Motion Education has transformed countless lives and trajectories. By focusing on understanding student challenges and building resilience, they ensure success both in academics and life.

Role Description

This is a full-time, on-site role for a Digital Marketing Expert based in Jaipur. The Digital Marketing Expert will oversee the planning and execution of comprehensive online marketing strategies, manage campaigns across digital platforms, analyze campaign performance, and optimize online presence to effectively engage target audiences. Responsibilities also include driving lead generation, improving brand awareness, coordinating with teams, and staying updated on industry trends to ensure innovative approaches to marketing.

Qualifications

• Expertise in Digital Marketing, Social Media Advertising, Pay-Per-Click (PPC) Campaigns, and Search Engine Marketing (SEM)
• Proficiency in Search Engine Optimization (SEO), Analytics, and Email Marketing strategies
• Skills in Content Creation and Marketing, including Copywriting and Visual Storytelling
• Familiarity with tools like Google Ads, Facebook Ads Manager, and marketing automation platforms
• Strong analytical skills to measure campaign efficacy and recommend optimizations based on data
• Excellent communication, project management, and teamwork skills
• Bachelor’s degree in Marketing, Business, or a related field; certifications in Digital Marketing are a plus
• Relevant experience in the education or e-learning industry is an advantage