Digital Marketing Executive

Digital Marketing Executive – Pune, India (Hybrid)

Location:

Type:

About The Right Hire

The Right Hire Limited

skills, aspirations, and values

quality, relationships, and results

About the Role

Digital Marketing Executive

hybrid role

enhancing our online presence

Key Responsibilities

You’ll be involved in a variety of exciting marketing activities, including:

Campaigns & Lead Generation

• Plan, execute, and optimise

  digital marketing campaigns

  across Google Ads, Bing Ads, LinkedIn, and other social platforms.
• Manage

  SEO/SEM strategies

  , including keyword optimization, AI search impact analysis, and performance tracking.
• Own end-to-end management of

  email marketing campaigns

  via

  Pardot/Salesforce Marketing Cloud

  .

Web & Content Management

• Update and maintain website content using

  Liferay

  (basic HTML knowledge a plus — training provided).
• Collaborate with developers and content teams to improve SEO and digital engagement.
• Create and edit marketing copy for web pages, campaigns, and partner portals.

Analytics & Reporting

• Generate actionable insights from

  Google Analytics

  ,

  Ads performance

  , and

  CRM data

  .
• Track campaign KPIs, monitor conversion trends, and recommend optimizations.
• Report on digital channel effectiveness against team and business goals.

Collaboration & Support

• Support

  global marketing events

  , including landing pages, email campaigns, and event logistics.
• Manage CRM updates, tagging, and segmentation in Pardot/Salesforce.
• Coordinate with sales, design, and leadership teams to ensure message consistency.

Market & Competitor Insights

• Conduct regular

  market and competitor analysis

  , tracking digital trends and partner activities.
• Identify opportunities for improved positioning and campaign differentiation.

Creative Support

• Contribute to

  video production, content creation

  , and

  event promotions

  .
• Assist in managing

  partner portals

  and related digital assets.

What We’re Looking For

Must-Have Skills & Experience

• 2–4 years of experience in

  digital marketing or communications

  .
• Strong knowledge of

  social media management, paid media, and SEO/SEM

  .
• Hands-on experience with

  Google Ads

  ,

  Bing Ads

  , and campaign tracking.
• Familiarity with

  CRM tools

  (e.g., Salesforce, Pardot, HubSpot) and analytics platforms (Google Analytics).
• Excellent written communication, copywriting, and proof-reading skills.
• Proficiency in Microsoft Office and marketing reporting tools.
• Strong organisational and analytical skills with attention to detail.
  

Nice-to-Have / Advantageous

• Experience in

  B2B marketing

  , especially in technology or recruitment sectors.
• Exposure to

  Asana, Drupal, ZoomInfo

  , or

  Salesforce Marketing Cloud

  .
• Knowledge of

  video content creation

  and digital event promotion.
• Interest in

  emerging technologies

  , AI tools, and the evolving digital marketing landscape.

Why Join Us?

• Hybrid work model with flexibility and autonomy.
• Exposure to

  global marketing campaigns

  and

  cross-industry clients

  .
• Opportunity to develop new digital skills and gain

  certifications in CRM, SEO, and Paid Media

  .
• Collaborative, inclusive, and growth-driven culture.
• Competitive salary and benefits package.