Digital Marketing Executive

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About Promonkey Technologies:

Promonkey Technologies is a dynamic and innovative IT agency based in Gurugram, India. We specialize in delivering cutting-edge technology solutions including Custom Web Development, Mobile App Development (Android & iOS), Bespoke CRM/ERP Solutions, and comprehensive Digital Marketing services. With a strong focus on client success, we serve a diverse clientele across India and international markets like the USA, Australia, and the UK. As we expand our digital marketing capabilities, we are seeking a highly skilled and experienced Digital Marketing Expert to lead our organic and paid digital campaigns.

Job Summary:

We are looking for a seasoned and strategic Digital Marketing Expert who possesses deep expertise in Organic SEO, Google Ads (SEM), and Meta Ads (Facebook/Instagram Ads). This role requires not only hands-on execution and optimization of high-impact campaigns but also the ability to set campaign direction, strategize, and effectively lead and mentor junior team members. The ideal candidate will be a results-driven individual with a proven track record of driving measurable growth and a passion for staying ahead of digital marketing trends. This is an in-office position based in our Gurugram office.

Key Responsibilities:

• Digital Marketing Strategy & Direction:

• Develop, implement, and oversee comprehensive digital marketing strategies across organic search, Google Ads, and Meta Ads to meet client objectives and agency growth targets.
• Translate business goals into actionable digital marketing plans, defining campaign direction and KPIs.
• Stay abreast of industry trends, algorithm changes, and new tools to ensure strategies remain cutting-edge and effective.

• Organic SEO (Search Engine Optimization):

• Lead and execute advanced on-page, off-page, and technical SEO strategies to improve organic search rankings and drive qualified traffic for clients.
• Conduct in-depth keyword research and competitor analysis to identify new opportunities.
• Oversee content optimization, link building, and site architecture improvements.
• Monitor SEO performance, identify issues, and implement solutions.

• Google Ads (Search Engine Marketing - SEM):

• Plan, create, launch, and optimize high-performing Google Ads campaigns (Search, Display, Shopping, Video) for various client industries and geographies (India, USA, Australia, UK).
• Manage significant advertising budgets, ensuring optimal ROI and efficient spend.
• Conduct meticulous keyword research, ad copy creation, bid management, and landing page optimization.
• Implement advanced targeting, remarketing, and conversion tracking strategies.

• Meta Ads (Social Media Advertising):

• Strategize, set up, and manage paid advertising campaigns on Meta platforms (Facebook, Instagram) to achieve client goals such as lead generation, brand awareness, and conversions.
• Develop creative ad concepts, identify optimal audience segments, and manage ad placements.
• Conduct rigorous A/B testing on creatives, audiences, and ad formats to maximize campaign performance.
• Monitor campaign metrics, analyze results, and make data-driven adjustments.

• Team Leadership & Mentorship:

• Provide guidance, mentorship, and training to junior digital marketing specialists.
• Delegate tasks effectively and ensure high-quality execution of campaigns across the team.
• Foster a learning environment and promote best practices within the digital marketing team.

• Analytics, Reporting & Client Communication:

• Set up robust tracking and analytics (Google Analytics, Google Tag Manager, CRM integrations) to accurately measure campaign performance.
• Prepare and present detailed performance reports, insights, and recommendations to clients and internal stakeholders.
• Clearly communicate campaign progress, challenges, and opportunities, demonstrating campaign ROI.

• Market Research & Competitive Analysis:

• Continuously research market trends, digital advertising innovations, and competitor strategies to identify opportunities for client growth.

• Cross-functional Collaboration:

• Work closely with the web development, content, and sales teams to ensure integrated marketing efforts and seamless client experiences.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field.
• Proven experience (3+ years) as a Digital Marketing Specialist or Manager, with hands-on expertise in:

• Organic SEO:

  On-page, off-page, technical SEO, content optimization.

• Google Ads:

  Campaign management, optimization, bid strategies, budget management.

• Meta Ads:

  Campaign setup, audience targeting, creative testing, budget management.
• Demonstrable track record of successfully managing and optimizing significant digital advertising budgets and achieving measurable ROI.
• Google Ads certifications and Meta Blueprint certifications are highly desirable.
• Expert-level proficiency with digital marketing tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Google Ads Editor, Meta Ads Manager, CRM systems).
• Strong analytical skills with the ability to interpret complex data, draw actionable insights, and present findings clearly.
• Excellent written and verbal communication skills for client interactions and team leadership.
• Proven ability to lead, mentor, and motivate junior team members.
• Strategic thinker with a problem-solving mindset and attention to detail.
• Experience working with international clients (USA, Australia, UK) and understanding diverse market nuances is a significant advantage.

• Must be comfortable working from our Gurugram office.

What We Offer:

• A leadership role with significant impact in a rapidly expanding IT agency.
• Opportunity to work on diverse and challenging projects for national and international clients.
• A collaborative, innovative, and growth-oriented work environment.
• Competitive salary, performance-based bonuses, and attractive benefits.
• Continuous learning and professional development opportunities.

Join Promonkey Technologies and become a key driver of our clients' digital success!

To Apply:

Please submit your resume and a cover letter detailing your relevant experience, key achievements in digital marketing (especially in SEO, Google Ads, and Meta Ads), and your leadership philosophy to hr@pro-monkey.com