Digital Marketing Executive

Role & responsibilities

1. Social Media & Community Management

• Manage and grow

  our company's presence across key platforms:

  Instagram, LinkedIn, Facebook, and YouTube.

• Develop and execute

  engaging monthly content calendars, overseeing all post scheduling and monitoring audience engagement.

• Be the voice of Urban Tailor

  online, responding to comments and DMs with our signature elegant and helpful tone.

• Coordinate influencer collaborations

  and manage digital ad campaigns (Meta, Google Ads).

• Monitor analytics

  (using Meta Business Suite, Google Analytics) to assess campaign effectiveness and recommend improvements.

2. Brand & Content Execution

• Maintain and enhance

  the Urban Tailor brand identity across all communication platforms.

• Ensure consistent tone

  , visual elements, and messaging in all marketing materials.

• Work with designers

  and the Marketing Manager to create marketing collateral, brochures, presentations, and digital assets using tools like

  Canva

  and

  Adobe Creative Suite

  .

3. Marketing Campaigns & Analytics

• Plan and execute

  online and offline marketing campaigns to promote brand awareness and drive leads.

• Collaborate

  with internal teams (sales, design, workshop) to deliver integrated marketing solutions.

• Track campaign performance

  , analyze key metrics (Reach, Engagement, CTR, Conversions), and prepare clear reports with actionable insights.

4. Event & Partnership Support

• Assist in organizing

  brand events, pop-up exhibitions, and promotional activities in Hyderabad.

• Identify and research

  potential local partnership opportunities to strengthen brand visibility.

Preferred candidate profile

Must-Haves:

• Education:

  A Bachelor's degree in BBA-Marketing, Communications, or a related field.

• Experience:

  2-3 years of hands-on experience in digital marketing, social media management, or branding, preferably in a D2C, fashion, or lifestyle brand.

• Technical Skills:

  High proficiency with:

• Canva

  and/or

  Adobe Creative Suite

  (Photoshop, Illustrator).
• video editing skills for creating Instagram Reels

• Meta Business Suite

  (Facebook & Instagram).

• Google Analytics

  .
• MS Office (Word, PowerPoint, Excel).

• Knowledge:

  Strong understanding of brand strategy, digital marketing funnels, and analytics platforms.

• Personal Skills:

• Excellent communication and presentation skills.
• Strong creative thinking and problem-solving abilities.
• Exceptional attention to detail and organizational skills.
• Ability to multitask and thrive in a fast-paced launch environment.