Web Content Writer

Job Summary:

We are looking for a creative and meticulous Content Writer to join our marketing team. This role is essential for crafting engaging, informative, and SEO-friendly content for Promonkey Technologies and its diverse range of clients across various industries. The ideal candidate will possess a strong ability to research complex IT and industry-specific topics, transform them into reader-friendly formats, and understand the nuances of content distribution across different platforms. Basic SEO knowledge and an awareness of IT technical services are highly desirable. This is an in-office position based in our Gurugram office.

Key Responsibilities:

• Content Creation for Diverse Industries:

• Produce high-quality, original, and engaging content for a variety of formats including blog posts, website copy, articles, case studies, whitepapers, social media posts, email newsletters, and marketing collateral.
• Tailor content style, tone, and messaging to suit different client industries and target audiences (e.g., B2B, B2C, specific verticals like e-commerce, healthcare, finance) across both Indian and international markets (USA, Australia, UK).

• In-depth Research & Simplification:

• Conduct thorough research on complex IT technical services (e.g., cloud computing, AI, blockchain, custom software architecture) and industry-specific topics (e.g., FinTech, HealthTech, EduTech).
• Translate technical jargon and intricate concepts into clear, concise, and reader-friendly language that resonates with the target audience.

• SEO-Oriented Content Writing:

• Write content optimized for search engines, incorporating relevant keywords naturally to improve organic visibility and drive qualified traffic.
• Ensure content structure, headings, meta descriptions, and image alt text are SEO-friendly.
• (Basic SEO knowledge is a plus, including understanding of keyword density, on-page optimization, and content readability for SEO.)

• Content Strategy & Planning Support:

• Collaborate with the Digital Marketing Expert and Business Development Manager to understand content requirements and contribute to content calendars.
• Suggest new content ideas based on industry trends, keyword research, and audience interests.

• Awareness of Content Distribution Platforms:

• Understand how content performs and is best presented on different platforms (e.g., website blogs, LinkedIn articles, Facebook posts, email campaigns).
• Adapt content formats and lengths as needed for maximum impact on each channel.

• Understanding of IT Technical Services:

• Develop and maintain a foundational understanding of Promonkey Technologies' core IT services (Custom Web Development, Mobile App Development, CRM/ERP Solutions, Digital Marketing).
• Be able to articulate the value proposition of these services through written content.

• Editing & Proofreading:

• Rigorously edit and proofread all content for grammar, spelling, punctuation, clarity, consistency, and adherence to brand guidelines.
• Ensure content is free of factual errors and provides accurate information.

• Client Communication (as needed):

• Occasionally interact with clients to gather information, clarify requirements, or present content drafts.