Web Content Writer

Key Responsibilities:

Develop clear, engaging, and original content for websites, blogs, social media, email campaigns, and other marketing materials.

● Collaborate with marketing, design, and product teams to ensure content supports campaign goals and brand positioning.

● Conduct in-depth research on industry-related topics to produce insightful and relevant content.

● Edit and proofread content to ensure accuracy, consistency, and adherence to brand tone and guidelines.

● Create SEO-optimized content that drives traffic and improves search rankings.

● Manage the content calendar, ensuring timely delivery and alignment with marketing initiatives.

● Guide junior writers by providing feedback, content direction, and editorial support.

● Stay updated with current trends in digital content, copywriting, and marketing strategies.

Requirements:

Bachelor’s or Master’s degree in English, Journalism, Mass Communication, or a related field.

● 2–8 years of professional writing experience, preferably in digital, creative, or lifestyle industries.

● Strong portfolio showcasing versatile writing styles (blogs, ad copy, product descriptions, etc.).

● Excellent command of English grammar and attention to detail.

● Proficiency in SEO tools (Google Analytics, SEMrush, or Ahrefs) is a plus.

● Ability to multitask and manage multiple projects under tight deadlines.

● Editorial mindset with the ability to align content strategy with business goals.