Digital Business Analyst

Job Title

Location

Employment Type

Joining

Skills:

About Us

We manage the day-to-day digital operations for large U.S. brands — their websites, customer journeys, emails, loyalty programs, and the entire MarTech stack, big-bang launches. 

Basically, we keep things running smoothly, launch new campaigns every month, fix what’s broken, and continuously improve performance.

What You’ll Be Doing (real work, no fluff)

• Work closely with U.S. brand Product Owners, Marketing Heads, Digital teams, and Internal Leadership Teams to understand priorities and pain points.
• Gather requirements, write clear user stories, and manage the delivery backlog end-to-end.
• Run refinement, sprint planning, and daily stand-ups — you’ll be the glue between client stakeholders and our POD delivery teams.
• Own MSO (Maintenance, Support & Operations) programs for live websites and MarTech stacks — track SLAs, coordinate releases, handle incidents, and drive monthly/quarterly roadmaps.
• Measure KPIs like content velocity, campaign performance, enrollment conversion, personalization lift, and CLTV growth, then turn insights into the next set of improvements.
• Occasionally support pre-sales scoping and client workshops.

We’re Looking For

• 5–8+ years as a Business Analyst / Digital BA / Proxy Product Owner, with solid experience running live MSO programs for enterprise websites and MarTech stacks (CMS, Marketing Automation, CDP, Analytics, Loyalty platforms).
• Hands-on experience with platforms like ContentStack, Adobe AEM, Sitecore, Drupal, Shopify Plus, Salesforce Marketing Cloud, Marketo, HubSpot, Tealium, GA4, etc.
• Strong Agile & Scrum Master background — you’ve run sprints, managed Jira backlogs, written stories, tracked velocity, and handled stakeholder reviews like second nature.
• Comfortable dealing with marketing, brand, legal/compliance, and IT teams — especially in regulated industries (healthcare, CPG, manufacturing, financial services is a big plus).
• Excellent communication — you can explain technical things in simple English to CMOs and equally talk requirements with developers.

Bonus Points

• Previously worked on the brand side or managed long-term MSO contracts.
• Exposure to AI-assisted workflows or agentic tools in marketing ops.
• Scrum Master or PMP/PSPO/CSPO certification.

You Are Someone Who

• Loves solving real problems, stays calm when launches go crazy, enjoys building trust with clients, and takes pride in seeing numbers move up every month.

To Apply

sahithya.s@gantecusa.com

Cover Letter:

1. Hands on Experience Self Rating Levels [ 1 to 5]:

• Business Analysis / Proxy PO role
• Proven MSO Program Management (live websites + MarTech)
• Hands-on with major DX & MarTech platforms
• Strong Agile + Scrum Master experience
• Backlog & Release Management in Jira (or similar)
• Stakeholder management across Marketing, Brand, Legal, IT
• Requirement gathering & process mapping
• KPI tracking for marketing outcomes

2. Expectations:

• Current Location
• Current Organization
• Current CTC
• Expected CTC
• Availability to Join/Notice Period
• Open to come to Office Location [Chennai]

3. What is your understanding of the role and responsibilities?

4. Why do you think you are a fit for the role?

5. Hands-on Project Experience highlight details on above self-rating skills [If any]