Posted:2 weeks ago|
Platform:
On-site
Full Time
Lenovo - Digital & Media Lead Position Overview: The Digital Media lead is responsible for leading Lenovo’s digital media strategy and execution across all digital platforms. This role drives Martech, paid, owned, and earned media efforts to ensure consistent brand messaging and performance-driven campaigns for Consumer and Commercial business segment.
Key Responsibilities:
1. Digital Media Strategy • Develop and lead Lenovo’s regional digital media strategy aligned with overall marketing and business objectives. • Define channel mix and media investment strategy across paid search, social, display, video, programmatic, influencer, and emerging digital formats. • Identify new opportunities in digital marketing trends, tools, and partnerships.
2. Media Planning and Buying • Oversee end-to-end media planning and buying processes in collaboration with media agencies. • Optimize budgets across platforms for maximum ROI and efficiency. • Ensure adherence to brand safety, data privacy, and compliance standards in media buying.
3. Performance Marketing – Demand generation • Drive results through performance media campaigns. • Monitor KPIs and use analytics for data-driven decision-making and optimizations.
4. Technology (Martech) Innovation • Platform Enhancements o Identify new technology initiatives on existing platforms to enhance performance. o Explore and implement new digital avenues to drive higher call volumes, leads, and engagement. • Martech Implementation o Collaborate with external partners for new martech products adoption.
5. Campaign Management • Lead cross-functional teams to plan and execute integrated campaigns across platforms. • Manage timelines, asset development, tracking setup, and go-live coordination. • Ensure brand consistency and creative excellence in all media placements.
6. Agency and Vendor Management • Manage relationships with media agencies, DSPs, ad networks, and platform partners. • Evaluate agency performance and negotiate contracts and scopes of work.
7. Data & Analytics • Oversee campaign reporting, insights, and dashboards. • Conduct post-campaign analysis and derive actionable insights to inform future strategies. • Collaborate with analytics and BI teams to track ROI, media attribution, and customer journey mapping.
8. Team Leadership and Stakeholder Collaboration • Build and manage a high-performing digital media team. • Align with internal stakeholders including brand marketing, product, eCommerce, and regional teams. • Act as the digital media subject matter expert in executive meetings and planning sessions.
9. Social Media Management (Lenovo owned handles) • Strategy & Planning: Define content themes, audience targeting, and platform-specific goals. • Collaborate with agency partner and internal teams to develop engaging visuals, copy, videos, and campaigns. • Plan and automate posts for consistent brand presence, community management • Campaign management and performance Tracking: Analyze metrics like reach, engagement, and follower growth.
10. Online Reputation Management (ORM) • Monitoring and reporting, track brand mentions, reviews, and online conversations. • Collaborate with external partner for response management, address reviews and feedback. • Crisis Management - handling of PR issues and negative sentiments swiftly. • Insights & Reporting: Provide regular reputation analysis and improvement recommendations.
11. MarTech Stack Management • Manage and optimize the marketing technology stack to enable data-driven, automated, and personalized digital campaigns. • Oversee data integration, campaign automation, performance tracking, and compliance. • Support customer experience, cross-functional collaboration, and innovation to drive marketing efficiency and ROI.
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