Data Analyst

We're looking for a data-driven yet creatively inclined Creative Data Analyst to partner closely with our creative and content teams. You will play a pivotal role in uncovering insights from creative performance data, guiding content development, experimentation, and optimization. If you thrive at the intersection of storytelling, data, and strategy-and have experience working with high performing content teams-this role is for you.

Key Responsibilities:

Creative Performance Analysis

- Analyze the performance of visual, video, and written content across platforms (Meta, YouTube, Google, LinkedIn, web, etc.).

- Measure and report on content effectiveness using engagement metrics, retention curves, heatmaps, and conversion data.

- Identify what creative elements (copy, visual, CTA, formats) drive better outcomes-by format, funnel stage, and audience.

- Define metrics to track and measure the impact of various creative elements such as headline, design, copy, etc.

Campaign Insights & Experimentation

- Partner with content strategists and media buyers to plan, track, and analyze A/B tests across creatives.

- Provide data-backed insights pre-launch (to inform content briefs) and post-launch (for learning reviews).

- Create robust dashboards and automate recurring reporting for performance tracking.

Content & Audience Intelligence

- Use audience behavior data (from social, CRM, web, etc.) to identify content gaps, trends, and opportunities.

- Support the ideation process by identifying high-performing themes, topics, creators, and formats.

- Work with UGC/creator content teams to test hypotheses and track learnings over time.

Qualifications & Skills

- 0-2 years of experience in analytics, ideally within creative, content, or marketing environments.

- Demonstrated ability to synthesize large datasets into actionable insights.

- Familiarity with creative analytics tools and platforms (e.g., Meta Ads Manager, Google Analytics, YouTube Studio, HubSpot, etc.).

- Proficiency with SQL, Excel, and data visualization tools (e.g., Tableau, Power BI, Looker, or similar).

- Strong communication skills; able to translate data into narratives that resonate with creative stakeholders.

- Bachelor's or Master's degree from a top-tier institution in Data Science, Statistics, Engineering, Business, or a related field.

- Experience working with performance marketing or branded content teams.

- Exposure to visual content analysis (e.g., frame-by-frame breakdowns, sentiment scoring, image/text classification).

- Familiarity with creative testing methodologies and multi-variate testing.

- A curiosity-driven mindset with an eye for emerging content trends

(The Ayurveda Experience)

The Ayurveda Experience is one of the largest and the most recognized Ayurveda websites and house of brands in North America. Advanced in 4 continents and having spread its wings in about 150 countries, with over 900,000 customers from the US, UK, Canada, Australia, New Zealand, Germany, France, Italy, Spain, India and thousands of 5-star reviews. The Ayurveda Experience platform has been the key impetus behind the rapid popularity of Ayurveda across the West and has helped rehash the modern approach to health, wellness and lifestyle with the ancient, holistic 5,000-year-old science of Ayurveda.

Within a short span of time, The Ayurveda Experience has helped people embrace this holistic health and wellness 'Science of Life' through its informative educational courses, tried-and-tested potent Ayurvedic beauty formulations and its efficacious Ayurvedic dietary supplements, foods and beverages - all perfected for contemporary usage and increased rapidity to keep up with the pace of our busy lives.

We are PE Funded by several well-known funds and estimated value of the company is about 200 Million USD. We have notable investors likes Fireside, Centrum, Anicut, Singularity, Rishabh Mariwala, Urmin Group, Emerge Capital, Riverwalk Holdings etc.

We have an over 180-member team across the globe. We look forward to welcoming you to our team!

Website: https://transformative.in/