Data Analyst

About the Role:

Data & Analytics Specialist

1. Data Management & Lead Analytics

• Maintain and manage the lead database, ensuring accuracy, completeness, and hygiene.
• Track and analyze lead generation sources, conversion rates, and sales funnel performance.
• Develop dashboards and reports to monitor lead trends, drop-offs, and sales productivity.
• Identify patterns and provide insights on lead quality, conversion bottlenecks, and sales performance.

2. Salesforce Implementation & Reporting

• Oversee Salesforce CRM implementation, customization, and optimization for lead tracking.
• Ensure seamless integration of Salesforce with other marketing/sales tools.
• Generate real-time and periodic reports on lead status, sales pipeline, and agent productivity.
• Train and support sales teams on Salesforce best practices for lead management.

3. Business Insights & Strategy Support

• Conduct deep-dive analysis on lead behavior, market trends, and campaign effectiveness.
• Provide data-backed recommendations to improve lead acquisition, nurturing, and conversion.
• Collaborate with marketing teams to optimize digital campaigns (Google Ads, social media, portals) based on insights.
• Work with sales leadership to define KPIs and performance metrics for agents and channels.

4. Process Improvement & Automation

• Identify opportunities to automate data collection, reporting, and lead tracking.
• Implement tools/scripts (e.g., Excel, Power BI, Python/SQL) to enhance analytics efficiency.
• Ensure compliance with data privacy and security policies.

Qualifications & Skills

• Education: Bachelor’s/Master’s in Data Science, Business Analytics, Statistics, or related fields.
• Experience: 3-5 years in data analytics, CRM management (Salesforce preferred), or real estate/marketing analytics.

Technical Skills:

• Advanced Excel, Power BI/Tableau, SQL.
• Hands-on experience with Salesforce CRM (reporting, dashboards, workflows).
• Knowledge of Python/R (preferred but not mandatory).
• Analytical Skills: Strong ability to interpret data, spot trends, and provide actionable insights.
• Communication: Ability to present complex data in a clear, business-friendly manner.
• Industry Knowledge: Familiarity with real estate lead dynamics (portals, brokers, digital campaigns) is a plus.

Share your profile to Kanika.bhambri@bptp.com