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Home
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VLCC
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Customer Relationship Management Specialist

Customer Relationship Management Specialist

VLCC

8 years

0 Lacs

gurugram haryana india

Posted:3 weeks ago| Platform:

Apply

Skills Required

management crm marketing design optimization engagement retention data analytics strategy strategies database technology salesforce capture service analyze reports testing messaging frequency compliance regulations hubspot excel sql segmentation communication collaboration

Work Mode

On-site

Job Type

Full Time

Job Description

Position:

Designation:

Location:

Department:

Experience:

Role Overview

CRM professional

Key Responsibilities

CRM Strategy & Execution

Develop and implement CRM strategies to increase customer engagement and improve retention.
Manage end-to-end
customer lifecycle campaigns
across email, SMS, WhatsApp, and push notifications.
Segment customer database to deliver
personalized experiences and journeys
.
Collaborate with marketing, sales, and product teams to ensure CRM alignment with business objectives.

Platform & Technology Management

Manage CRM platforms (e.g.,
MoEngage, CleverTap, Salesforce, Zoho, HubSpot
) for campaign execution.
Ensure accurate data capture, enrichment, and hygiene across CRM systems.
Oversee integrations with digital marketing tools, analytics dashboards, and customer service systems.

Analytics & Reporting

Define and track
KPIs
like open rates, CTR, conversion rate, churn rate, repeat purchase rate, and CLV.
Monitor campaign performance, analyze results, and recommend optimization strategies.
Generate monthly CRM performance reports for leadership.

Customer Insights & Retention

Use behavioral data to create targeted reactivation and loyalty campaigns.
Conduct A/B testing to improve messaging, frequency, and targeting.
Work on customer loyalty, referral, and rewards programs.

Compliance & Governance

Ensure compliance with data protection regulations (GDPR, local privacy laws).
Manage customer consent, opt-ins, and unsubscribe requests.

Candidate Profile

Graduate / MBA in Marketing, Business, or a related field.
4–8 years of CRM or customer engagement experience (for Specialist); 7–10 years for Managerial role.
Hands-on experience with CRM platforms (MoEngage, CleverTap, Salesforce, HubSpot, etc.).
Strong analytical skills with proficiency in
Excel, SQL, or BI tools
.
Experience in
customer segmentation, retention strategies, and automation
.
Excellent communication, project management, and cross-functional collaboration skills.

Why Join Us?

Opportunity to become CRM-Champion in a
fast-growing consumer brand
.
Blend of
strategy + hands-on execution
.
High visibility role impacting
customer engagement and revenue growth
.

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