Customer Relationship Management Executive

About Quid

Quid is India’s leading AI-powered FinTech marketplace and SaaS platform transforming how

individuals access credit. Our mission is to make credit simpler, smarter, and more human by

providing easy access to unsecured personal loans, business loans, and credit card options for

credit-seeking users.

Powered by technology and data intelligence, we seamlessly connect users with lenders best

suited to their credit needs—enabling informed financial choices and better credit outcomes

thereby enhancing decision-making, streamline operations, and drive business efficiency.

At Quid, we’re not just building another FinTech product—we’re redefining the way people

experience money: fast, intuitive, and deeply personal. This is the future of finance we’re

creating.

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Role & Responsibilities:

• Customer Segmentation & Personalization: Build and manage detailed customer

segments to deliver tailored communication journeys that enhance customer experience

and retention.

• Campaign Performance Analysis: Monitor and evaluate campaign effectiveness by

tracking key performance metrics, generating insightful reports, and recommending

actionable improvements.

• Cross-Functional Collaboration: Partner with content, product, and technology teams to

ensure alignment of messaging and enhance the end-to-end customer experience.

• Optimization & Testing: Utilize A/B testing, behavioral triggers, and data-driven insights

to continually optimize campaign strategies and outcomes.

• P&L Ownership: Take full ownership of the profit and loss (P&L) for all retention

marketing activities, ensuring efficient budget allocation, cost control, and ROI

optimization.

The role is not restricted or limited to the roles and responsibilities mentioned above.

Key Requirements:

• 1–2 years of hands-on experience in CRM, customer engagement, or retention marketing.

• Proven experience with CRM tools (e.g., WebEngage, MoEngage, CleverTap, or similar).

• Deep understanding of campaign metrics and data-driven marketing.

• Experience executing lifecycle marketing across Email, SMS, and WhatsApp.

• Strong analytical and communication skills.

• Ability to manage multiple campaigns simultaneously in a fast-paced, growth-focused

environment.

Contact us to apply

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