Quid

Optimization & Testing: Utilize A/B testing, behavioural triggers, and data-driven insights to continually optimize campaign strategies and outcomes. Customer Segmentation & Personalization: Build and manage detailed customer segments to deliver tailored communication journeys that enhance customer experience and retention. Campaign Performance Analysis: Monitor and evaluate campaign effectiveness by tracking key performance metrics, generating insightful reports, and recommending actionable improvements. Cross-Functional Collaboration: Partner with content, product, and technology teams to ensure alignment of messaging and enhance the end-to-end customer experience. P&L Ownership: Take full ownership of the profit and loss (P&L) for all retention marketing activities, ensuring efficient budget allocation, cost control, and ROI optimization. The role is not restricted or limited to the roles and responsibilities mentioned above. Job Type: Full-time Work Location: In person