Position Overview
Berkowits Hair & Skin Clinic is seeking a highly customer-centric and process-driven
Head of Customer Experience / Customer Experience Manager
to lead our end-to-end customer journey across all clinics, digital channels, and service touchpoints.This role focuses on ensuring that every client — from inquiry to consultation to post-service care — receives a seamless, personalized, and delightful experience.The ideal candidate will have strong expertise in
contact center operations, service excellence, customer journey mapping, process optimization, and cross-functional coordination
, preferably in a
healthcare, wellness, beauty, or service-oriented environment
.
Key Responsibilities
- Lead Customer Experience Strategy Across All Clinics
Build and execute the CX roadmap to ensure premium-quality experience aligned with Berkowits’ brand standards.Map the entire customer journey —
lead generation, consultation booking, service delivery, feedback, and follow-up
— to identify and eliminate friction points.Drive key experience metrics such as
NPS, CSAT, resolution time, repeat visit rate, and first-contact resolution
.
- Manage Contact Center & Appointment Coordination
Oversee the in-house call center team handling inquiries, appointment bookings, follow-ups, and treatment-related escalations.
Implement best practices for call handling, lead nurturing, consultation scheduling, and customer reminders.Ensure prompt and accurate communication across voice, WhatsApp, chat, and email channels.Improve conversion from inquiry → consultation → treatment.
- Clinic-Level Customer Operations Oversight
Maintain consistency of customer experience across all Berkowits clinics (Hair, Skin, Laser, Transplant, PRP, etc.).
Collaborate with clinic managers, doctors, therapists, and care coordinators to ensure smooth service delivery.Conduct surprise audits, service quality checks, process adherence checks, and hygiene experience assessments.Ensure all SOPs are followed — consultation flow, billing, feedback capture, post-care assistance, etc.
- Customer Escalations & Service Recovery
Act as the final escalation point for dissatisfied or high-priority clients.
Drive empathetic, timely, and solution-focused service recovery.Analyze recurring issues and work with operational teams to fix root causes.Create and maintain a structured escalation matrix for clinics and digital channels.
- Digital Experience & Automation
Work with marketing and product teams to improve digital touchpoints:
Website inquiriesWhatsApp automationCRM workflowsOnline booking flowsAftercare guidanceIntroduce automation to reduce manual load and enhance promptness (auto reminders, feedback systems, treatment follow-up bots, etc.).
- Revenue Conversion Support
Strengthen Inside Sales Processes To Boost
Appointment confirmationsShow-up rateTreatment conversionPackage renewals & cross-selling (e.g., Hair + Skin combos)Build scripts and training modules to improve customer persuasion while maintaining ethical service standards.
- Vendor, Training & Staff Development
Train clinic teams and call center executives on service etiquette, communication, handling objections, and customer delight.Coordinate with external partners for CRM, call center tech, or feedback solutions.Run periodic refreshers, audits, role plays, and calibration sessions.
Skills & Qualifications
Core Competencies
7–15+ years of experience in
Customer Experience, Clinic Operations, Contact Center Management, or Hospitality/Healthcare Services
.Strong expertise in
NPS, CSAT, customer journey design, SOP building, call center performance, and escalations management
.Deep understanding of high-touch service environments where empathy and trust are essential.Very strong communication skills in English + Hindi.Ability to collaborate with medical teams, marketing, operations, and leadership.
Technical Strengths
Hands-on experience with CRM tools, dialers, call logs, ticketing systems, WhatsApp automation, and customer feedback tools.Analytical mindset with ability to interpret customer data, trends, and operational dashboards.
Why This Role Matters at Berkowits
The Head of Customer Experience plays a
central role
in shaping how clients perceive Berkowits — from their first inquiry to their transformation journey.
This Leader Ensures That Every Client Interaction Feels
✨
Professional
✨
Personalized
✨
Assured
✨
Caring
✨
Consistent across every clinic and every channel
Your Leadership Will Drive
Higher satisfactionStronger brand trustRepeat businessWord-of-mouth referralsOperational excellence across all customer touchpoints
