Creative Strategy Lead

Job Description

About String Digital:String Digital is a creative agency that helps brands thrive across social media, branding, content strategy, and creative consulting. We turn ideas into stories that connect, convert, and captivate across digital platforms. Our work spans lifestyle, beauty, fashion, hospitality, and D2C brands. Role Overview We’re on the lookout for a sharp, driven, and creatively strategic individual with 5+ years of agency experience to lead key accounts while playing a proactive role in growing the business. As the Creative Strategy Lead, you’ll be the bridge between the client’s vision and our creative execution, ensuring results while identifying new opportunities for expansion. Think: Right-hand person to the Founder! Key Responsibilities: 1. Client Strategy & Relationship ManagementManage 10+ client accounts, serving as their go-to person for all things creative and strategic.Lead client meetings, quarterly reviews, and day-to-day check-ins with confidence and clarity.Understand client industries deeply to advise on content strategies, campaign direction, and brand presence.Nurture long-term client relationships and contribute to building a high-retention client base.2. Content Strategy & Campaign ExecutionBuild monthly social media strategies, calendars, and campaign ideas tailored to client goals.Collaborate with the internal design and video teams to execute engaging content across Instagram, Facebook, and LinkedIn.Lead production of content including Reels, carousels, motion graphics, and UGC.Ensure timely content publishing and trend-driven content creation.3. BrandingWork with clients on brand discovery and strategy sessions.Develop brand tone, identity, messaging, and visual style guides.Oversee creation of brand collaterals like logos, taglines, decks, packaging, and marketing materials.4. Business Growth & DevelopmentIdentify growth opportunities within existing client relationships—new services, expanded retainers, or new platforms.Collaborate with the founder to pitch for new business—helping with proposals, decks, creative audits, and presentations.Attend industry events, networking opportunities, and scouting for partnerships or inbound leads.Track pipeline progress and maintain client prospecting records.Build internal case studies and campaign reports to showcase agency impact.5. Content WritingWrite compelling, brand-aligned copy for posts, campaigns, paid ads, and reels.Adapt writing tone and style based on industry and target audience.Proofread and edit content before going live.6. Trend Intelligence & Platform KnowledgeStay on top of emerging trends, platform changes, and content formats.Constantly suggest ways to leverage new features for engagement and reach.Share trend updates with the internal team regularly.7. Reporting & AnalysisTrack performance using platform analytics and third-party tools.Deliver monthly performance reports with strategic insights and improvement recommendations.Set KPIs for campaigns and hold the team accountable to benchmarks.8. Tools & WorkflowUse tools like Hootsuite, Buffer, Meta Business Suite, Later, Notion, etc.Comfortable experimenting with AI tools to speed up content ideation, writing, or visual direction.Manage tasks, timelines, and creative requests through Asana/Trello/Notion.Who You Are5+ years of experience in a digital/creative agency managing clients and leading strategy.A hustle mindset that thrives in a dynamic environment.Proven success in delivering strong content strategies and high-performing campaigns.Confident in leading cross-functional coordination and client-facing communication.A strategic thinker who can spot content gaps, marketing opportunities, and client growth potential.Naturally curious, trend-savvy, and always looking for smarter, faster ways to execute.Comfortable juggling multiple clients without compromising on quality or deadlines.Strong leadership presence with a collaborative, team-first approach. What You’ll GetOwnership of exciting brands and full creative controlOpportunity to grow into a leadership role within a scaling agency alongside the FounderHybrid working flexibility with a high-trust environmentA collaborative and fun team culture that values creativity and initiative