Brand Strategist

Company Overview

Brand & Social Media Strategist

Position Overview

3+ years of experience

Responsibilities

Content Strategy & Campaign Execution

• Build monthly marketing plans across accounts — content calendars, optimisation, paid + organic strategies.
• Manage and nurture strong client relationships.
• Collaborate with designers to create visually compelling content for Instagram, Facebook, and LinkedIn.
• Ideate and supervise short-form video content & Reels.
• Conduct social audits and stay updated on platform trends.
• Ensure timely posting with relevant sounds and formats.

Platform Expertise

• Stay updated on new features across IG, FB, and LinkedIn.
• Spot trends and strategic opportunities for better results.
• Continuously optimise content using platform features and real-time behaviour.

Content Writing

• Craft compelling copy for posts, ads, and campaigns.
• Adapt tone of voice across diverse brand identities.

Branding

• Define brand strategy: positioning, value proposition, tone, and visual identity.
• Create actionable briefs and guide designers to bring the brand story to life.
• Conduct brand audits and competitor studies to find whitespace.
• Maintain brand guidelines and ensure consistency across platforms.
• Oversee logo, colour palette, typography, and overall visual identity development.
• Lead brand launches or refreshes across online and offline touchpoints.
• Track brand perception and refine strategy using audience insights.

Analytics & KPIs

• Monitor and report monthly performance across all social channels.
• Track KPIs and optimise campaigns for measurable growth.
  

Other Requirements

• Mumbai-based; hybrid working model (including half-day Saturdays).
• Proven experience handling

  5–6 accounts simultaneously

  .
• Strong project management and cross-functional collaboration skills.
• Excellent communication for client interactions and internal alignment.
• A natural storyteller and problem-solver with a can-do attitude.
• Comfortable working in a fast-paced, growth-focused environment.
• Interested in contributing to

  company outreach, client acquisition, and overall agency growth

  .
• Ambitious, proactive, and excited about

  growing within the company

  .

Salary Range

INR 4,00,000 – 4,80,000 Annual CTC

If you’re a creative, data-driven Strategist looking to grow fast, take ownership, and help scale a global-focused creative agency, we’d love to meet you.

Apply now and join the String Digital family!