Brand Strategist

3 years

0 Lacs

Posted:8 hours ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Company Overview

Brand & Social Media Strategist


Position Overview

3+ years of experience

Responsibilities

Content Strategy & Campaign Execution

  • Build monthly marketing plans across accounts — content calendars, optimisation, paid + organic strategies.
  • Manage and nurture strong client relationships.
  • Collaborate with designers to create visually compelling content for Instagram, Facebook, and LinkedIn.
  • Ideate and supervise short-form video content & Reels.
  • Conduct social audits and stay updated on platform trends.
  • Ensure timely posting with relevant sounds and formats.

Platform Expertise

  • Stay updated on new features across IG, FB, and LinkedIn.
  • Spot trends and strategic opportunities for better results.
  • Continuously optimise content using platform features and real-time behaviour.

Content Writing

  • Craft compelling copy for posts, ads, and campaigns.
  • Adapt tone of voice across diverse brand identities.

Branding

  • Define brand strategy: positioning, value proposition, tone, and visual identity.
  • Create actionable briefs and guide designers to bring the brand story to life.
  • Conduct brand audits and competitor studies to find whitespace.
  • Maintain brand guidelines and ensure consistency across platforms.
  • Oversee logo, colour palette, typography, and overall visual identity development.
  • Lead brand launches or refreshes across online and offline touchpoints.
  • Track brand perception and refine strategy using audience insights.

Analytics & KPIs

  • Monitor and report monthly performance across all social channels.
  • Track KPIs and optimise campaigns for measurable growth.

Other Requirements

  • Mumbai-based; hybrid working model (including half-day Saturdays).
  • Proven experience handling

    5–6 accounts simultaneously

    .
  • Strong project management and cross-functional collaboration skills.
  • Excellent communication for client interactions and internal alignment.
  • A natural storyteller and problem-solver with a can-do attitude.
  • Comfortable working in a fast-paced, growth-focused environment.
  • Interested in contributing to

    company outreach, client acquisition, and overall agency growth

    .
  • Ambitious, proactive, and excited about

    growing within the company

    .

Salary Range

INR 4,00,000 – 4,80,000 Annual CTC


If you’re a creative, data-driven Strategist looking to grow fast, take ownership, and help scale a global-focused creative agency, we’d love to meet you.

Apply now and join the String Digital family!

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