About String Digital:String Digital is a creative agency that helps brands thrive across social media, branding, content strategy, and creative consulting. We turn ideas into stories that connect, convert, and captivate across digital platforms. Our work spans lifestyle, beauty, fashion, hospitality, and D2C brands. Role Overview We’re on the lookout for a sharp, driven, and creatively strategic individual with 5+ years of agency experience to lead key accounts while playing a proactive role in growing the business. As the Creative Strategy Lead, you’ll be the bridge between the client’s vision and our creative execution, ensuring results while identifying new opportunities for expansion. Think: Right-hand person to the Founder! Key Responsibilities: 1. Client Strategy & Relationship ManagementManage 10+ client accounts, serving as their go-to person for all things creative and strategic.Lead client meetings, quarterly reviews, and day-to-day check-ins with confidence and clarity.Understand client industries deeply to advise on content strategies, campaign direction, and brand presence.Nurture long-term client relationships and contribute to building a high-retention client base.2. Content Strategy & Campaign ExecutionBuild monthly social media strategies, calendars, and campaign ideas tailored to client goals.Collaborate with the internal design and video teams to execute engaging content across Instagram, Facebook, and LinkedIn.Lead production of content including Reels, carousels, motion graphics, and UGC.Ensure timely content publishing and trend-driven content creation.3. BrandingWork with clients on brand discovery and strategy sessions.Develop brand tone, identity, messaging, and visual style guides.Oversee creation of brand collaterals like logos, taglines, decks, packaging, and marketing materials.4. Business Growth & DevelopmentIdentify growth opportunities within existing client relationships—new services, expanded retainers, or new platforms.Collaborate with the founder to pitch for new business—helping with proposals, decks, creative audits, and presentations.Attend industry events, networking opportunities, and scouting for partnerships or inbound leads.Track pipeline progress and maintain client prospecting records.Build internal case studies and campaign reports to showcase agency impact.5. Content WritingWrite compelling, brand-aligned copy for posts, campaigns, paid ads, and reels.Adapt writing tone and style based on industry and target audience.Proofread and edit content before going live.6. Trend Intelligence & Platform KnowledgeStay on top of emerging trends, platform changes, and content formats.Constantly suggest ways to leverage new features for engagement and reach.Share trend updates with the internal team regularly.7. Reporting & AnalysisTrack performance using platform analytics and third-party tools.Deliver monthly performance reports with strategic insights and improvement recommendations.Set KPIs for campaigns and hold the team accountable to benchmarks.8. Tools & WorkflowUse tools like Hootsuite, Buffer, Meta Business Suite, Later, Notion, etc.Comfortable experimenting with AI tools to speed up content ideation, writing, or visual direction.Manage tasks, timelines, and creative requests through Asana/Trello/Notion.Who You Are5+ years of experience in a digital/creative agency managing clients and leading strategy.A hustle mindset that thrives in a dynamic environment.Proven success in delivering strong content strategies and high-performing campaigns.Confident in leading cross-functional coordination and client-facing communication.A strategic thinker who can spot content gaps, marketing opportunities, and client growth potential.Naturally curious, trend-savvy, and always looking for smarter, faster ways to execute.Comfortable juggling multiple clients without compromising on quality or deadlines.Strong leadership presence with a collaborative, team-first approach. What You’ll GetOwnership of exciting brands and full creative controlOpportunity to grow into a leadership role within a scaling agency alongside the FounderHybrid working flexibility with a high-trust environmentA collaborative and fun team culture that values creativity and initiative
Company Overview String Digital is a global-minded creative agency blending data and creativity to deliver exceptional work. We work closely with hand-picked luxury and premium brands, building thoughtful digital identities and campaigns. As we grow, we’re looking for an experienced Brand & Social Media Strategist who’s eager to help scale the company, drive outreach, and grow with us. Position Overview We’re seeking a talented, results-driven Strategist with 3+ years of experience in running end-to-end social media campaigns and leading branding projects across industries. This role offers immense learning, leadership, and internal growth opportunities as you help shape String’s next phase. Responsibilities Content Strategy & Campaign Execution Build monthly marketing plans across accounts — content calendars, optimisation, paid + organic strategies. Manage and nurture strong client relationships. Collaborate with designers to create visually compelling content for Instagram, Facebook, and LinkedIn. Ideate and supervise short-form video content & Reels. Conduct social audits and stay updated on platform trends. Ensure timely posting with relevant sounds and formats. Platform Expertise Stay updated on new features across IG, FB, and LinkedIn. Spot trends and strategic opportunities for better results. Continuously optimise content using platform features and real-time behaviour. Content Writing Craft compelling copy for posts, ads, and campaigns. Adapt tone of voice across diverse brand identities. Branding Define brand strategy: positioning, value proposition, tone, and visual identity. Create actionable briefs and guide designers to bring the brand story to life. Conduct brand audits and competitor studies to find whitespace. Maintain brand guidelines and ensure consistency across platforms. Oversee logo, colour palette, typography, and overall visual identity development. Lead brand launches or refreshes across online and offline touchpoints. Track brand perception and refine strategy using audience insights. Analytics & KPIs Monitor and report monthly performance across all social channels. Track KPIs and optimise campaigns for measurable growth. Other Requirements Mumbai-based; hybrid working model (including half-day Saturdays). Proven experience handling 5–6 accounts simultaneously . Strong project management and cross-functional collaboration skills. Excellent communication for client interactions and internal alignment. A natural storyteller and problem-solver with a can-do attitude. Comfortable working in a fast-paced, growth-focused environment. Interested in contributing to company outreach, client acquisition, and overall agency growth . Ambitious, proactive, and excited about growing within the company . Salary Range INR 4,00,000 – 4,80,000 Annual CTC If you’re a creative, data-driven Strategist looking to grow fast, take ownership, and help scale a global-focused creative agency, we’d love to meet you. Apply now and join the String Digital family!