Creative Head

About V-Rich Natural Products Pvt. Ltd.

V-Rich Natural Products Pvt. Ltd.

in-house R&D

Role Overview

creative, data-driven marketing leader

hands-on leadership role

Key Responsibilities

Brand & Creative

• Build, strengthen, and execute the

  V-Rich brand identity

  across all product lines and sub-brands — including Yogurt Alley, Cream Cheese, Ghee, and others.
• Translate the brand philosophy

  “Enriching Every Meal”

  into impactful storytelling across campaigns, packaging, and consumer touchpoints.
• Collaborate with

  Design, R&D, and Product

  teams to ensure each SKU reflects the brand’s essence and purpose.

Marketing Strategy

• Develop and implement

  integrated 360° marketing strategies

  across social media, influencer partnerships, content, and experiential activations.
• Own the

  monthly marketing calendar

  , analyze performance metrics, and optimize campaign ROI and budget allocation.
• Lead

  creative production

  — from photoshoots and brand films to packaging design — ensuring cohesive and high-impact visual communication.

Digital & Growth

• Oversee

  performance marketing

  with digital partners, managing paid campaigns, SEO, CRM, and D2C funnel optimization.
• Utilize

  consumer insights and data analytics

  to refine audience segmentation, positioning, and pricing strategies.
• Build and integrate an

  AI-powered marketing stack

  to enhance automation, personalization, and customer engagement.

Leadership

• Mentor and empower the

  creative and digital marketing teams

  , fostering collaboration, innovation, and accountability.
• Partner with

  PR, media, and influencer networks

  to expand brand visibility and establish thought leadership in the clean-food space.

Who You Are

• 5–8 years of experience

  in brand or marketing management, preferably in

  FMCG, F&B, or wellness

  sectors.
• Deep understanding of

  digital marketing, consumer behavior, and brand storytelling

  .
• A balanced blend of

  creative thinking and analytical acumen

  , with a proven ability to manage campaigns, budgets, and external agencies.
• Passionate about

  health, sustainability, and building meaningful Indian brands

  with global appeal.

Why Join V-Rich

• Be part of

  India’s clean food revolution

  and contribute to a purpose-driven mission.
• Collaborate directly with the

  founding team

  to shape one of India’s most promising consumer brands.
• Lead

  national campaigns and new product launches

  with creative freedom and strategic ownership.
• Thrive in a

  growth-oriented, innovative culture

  that values curiosity, experimentation, and bold ideas.