Corporate Relations Manager

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Job Summary:

Corporate Relations Manager – Digital Branding & Advertising

marketing, branding, communications, and digital ecosystem

Key Responsibilities:

1. Sector-Specific Corporate Engagement & Partnership Development

● Develop and nurture partnerships with top creative, media, and digital agencies, including advertising networks, PR firms, performance marketing agencies, influencer marketing platforms, and marketing consultancies.

● Build relationships with in-house marketing teams of brands, e-commerce firms, and digital-first companies for internships and placements.

● Proactively identify new-age firms in digital marketing, branding, content creation, analytics, SEO/SEM, and social media marketing for collaboration.

● Secure opportunities for students in creative strategy, brand management, content marketing, performance marketing, digital analytics, and account management roles.

● Organize industry mixers, marketing panels, and campaign-based competitions to connect students with professionals from the creative economy.

2. Strategic Business Development & Relationship Expansion

● Drive the business development aspect of corporate relations by proactively identifying, pitching, and onboarding new industry partners across the marketing and digital ecosystem.

● Develop customized engagement proposals, MoUs, and collaboration models that create mutually beneficial partnerships between the university and corporates.

● Adopt a consultative sales approach — understanding company needs, talent pipelines, and skill gaps to position Atlas students as the right fit for their hiring and project requirements.

● Consistently expand the university’s corporate footprint through targeted outreach, industry mapping, and relationship nurturing to convert prospects into long-term partners

3. Employer Needs Analysis & Collaboration

● Understand emerging trends in marketing and advertising, including AI-driven marketing, MarTech automation, influencer economy, and experiential campaigns.

● Partner with agencies and marketing leaders to co-create student projects, live briefs, and specialized workshops that mirror real-world industry practices.

● Gather employer feedback to inform the training team on evolving skill requirements in creative and digital marketing roles.

4. Strategic Placement & Internship Management

● Design and execute annual placement strategies for marketing and communication-focused students across MBA, BBA, and design programs.

● Curate high-quality internships and full-time roles across the marketing ecosystem, ensuring alignment with student aspirations and skill sets.

● Coordinate communication between employers, faculty, and students during internship and placement cycles to ensure quality experiences and conversions.

5. Data Management & Insights

● Maintain a detailed database of agency partners, marketing organizations, and placement records.

● Track trends in job functions, compensation, and skill demand within marketing and digital sectors to refine placement strategies.

Key Result Areas (KRAs):

● Industry Partnerships: Number and quality of collaborations with Advertising, digital & PR agencies.

● Placement Success: Internship and placement conversion rates in marketing-related roles.

● Employer Retention: Repeat partnerships and ongoing engagement from agency partners.

● Student Exposure: Number of marketing events, projects, and expert sessions conducted.

● Brand Positioning: Recognition of Atlas SkillTech University as a talent hub for marketing and creative roles.