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Brand Manager

EASYCATER SERVICES PLATFORM PRIVATE LIMITED

6 years

0 Lacs

vadodara gujarat india

Posted:1 day ago| Platform:

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Skills Required

marketing reports development management positioning strategy strategies drive vision architecture messaging consistency content planning analyze metrics communication support design packaging research branding leadership

Work Mode

On-site

Job Type

Full Time

Job Description

Brand Manager

Experience:

Location:

Department:

Reports To:

Openings:

Role Overview

Brand Manager

As a Brand Manager, you will be responsible for creating and executing brand strategies that drive awareness, loyalty, and growth.

Key Responsibilities

Brand Strategy & Positioning:
Define and implement a long-term brand vision and positioning
Develop brand architecture, messaging frameworks, and tone of voice
Ensure brand consistency across all touchpoints (online & offline)
Marketing & Campaign Alignment:
Work closely with marketing, content, and product teams to align campaigns with brand strategy
Oversee the planning and execution of brand and product marketing campaigns
Analyze brand performance metrics and optimize campaigns accordingly
Reputation & Communication:
Monitor public perception and manage brand reputation across digital and traditional media
Handle crisis communication and reputation recovery when needed
Build PR and influencer strategies to support brand objectives
Creative Oversight:
Collaborate with design and creative teams to develop impactful brand assets
Ensure that visuals, packaging, and communications reflect the brand’s essence and guidelines
Market Research & Insights:
Conduct market research to understand customer behavior, competitor landscape, and industry trends
Translate insights into actionable brand initiatives and improvements

Requirements:

Bachelor’s degree in marketing, Communications, Business, or related field (MBA preferred)
3–6 years of experience in brand management, marketing strategy, or related roles
Strong understanding of branding principles, consumer behavior, and market dynamics
Excellent strategic thinking, communication, and leadership skills
Ability to collaborate across departments and manage multiple projects

Interested candidates, please drop your CV at

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