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Brand Manager- Beauty

3 years

0 Lacs

Posted:1 day ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

About Us:

Skin Bae is a premier online destination dedicated to skincare enthusiasts, offering a wide range of high-quality skincare products and expert advice to help individuals achieve healthy, radiant skin. Founded with a passion for skincare and a commitment to empowering individuals to embrace their natural beauty, Skin Bae has quickly become a trusted name in the skincare industry. As a Korean beauty company, Skin Bae brings the best of K-beauty innovations and traditions to its customers, ensuring effective, gentle, and transformative skincare solutions.


Position Overview:

Brand Manager

You’ll work closely with cross-functional teams including design, marketing, product, and e-commerce to build brand equity and customer love. If you're a beauty enthusiast with strong analytical and creative skills, this is your chance to make a real impact in a fast-growing space.


Responsibilities

1. Brand Strategy and Positioning:

  • Develop and execute comprehensive brand strategies for all products, ensuring alignment with the brand's vision and objectives.
  • Conduct market research and competitor analysis to identify opportunities for differentiation and market positioning.
  • Collaborate with cross-functional teams to develop messaging and communication strategies that resonate with the target audience.


2. Product Launches:

  • Lead the planning and execution of product launches, including packaging design, website content, and performance marketing strategies.
  • Coordinate with internal teams and external agencies to ensure seamless execution and timely delivery of launch materials.
  • Monitor and analyze launch performance metrics to identify areas for improvement and optimization.


3. Performance Marketing:

  • Optimize ads and lead campaigns across various channels, leveraging data-driven insights to maximize ROI and revenue generation.
  • Collaborate with agencies and internal stakeholders to develop targeted campaigns that drive customer acquisition and retention.
  • Track and analyze key performance metrics, adjusting strategies as needed to meet business objectives.


4. Event Management:

  • Plan and coordinate brand events and activations, including trade shows, pop-up shops, and experiential marketing campaigns.
  • Manage logistics, budgets, and vendor relationships to ensure successful execution of events.
  • Evaluate event performance and ROI, implementing improvements for future initiatives.


5. Digital Marketing Strategy:

  • Develop and implement digital marketing strategies across channels such as email, paid advertising, and content syndication.
  • Monitor digital marketing trends and best practices, incorporating new tactics to drive results and stay ahead of the competition.
  • Collaborate with cross-functional teams to ensure alignment of digital marketing efforts with overall business objectives.


6. Design Management:

  • Oversee the development of creative assets, including graphic design, photography, and video production, to support marketing initiatives.
  • Collaborate with design teams and agencies to ensure brand consistency and quality standards are met.
  • Review and approve creative deliverables, providing feedback and guidance as needed.


7. Marketplace Management:

  • Manage listings and promotions on third-party marketplaces, such as Amazon, Myntra, and Nykaa, to drive sales and brand visibility.
  • Optimize product listings for search and conversion, leveraging marketplace tools and analytics.
  • Monitor marketplace performance metrics and competitor activity, implementing strategies to maintain a competitive edge.


8. Strategic Planning and Analysis:

  • Develop and execute strategic marketing plans, setting clear objectives and KPIs for each initiative.
  • Monitor and analyze marketing performance metrics, identifying trends and insights to inform future strategies.
  • Present findings and recommendations to senior leadership, guiding decision-making, and resource allocation.


9. Team Leadership and Development:

  • Lead and mentor a team of marketing professionals, providing guidance, support, and feedback to foster growth and development.
  • Set clear goals and expectations for team members, ensuring alignment with departmental and organizational objectives.
  • Foster a collaborative and inclusive team culture, encouraging creativity, innovation, and continuous learning.


10. Analytics & Metrics:

  • Track and analyze weekly/monthly sales performance across platforms (Nykaa, Amazon, TIRA, D2C, etc.)
  • Monitor sell-through rates, stock movement, and inventory health to inform marketing and supply decisions
  • Evaluate campaign performance (discounts, offers, new launches) and suggest improvements
  • Analyze customer behavior, repeat purchase rates, and product reviews to optimize assortment and messaging
  • Generate insights from platform dashboards (Nykaa Seller Central, Amazon Brand Analytics, etc.)
  • Monitor competitor performance using tools like Helium 10, Nielsen, or platform-specific data
  • Build monthly performance reports with key KPIs: GMV, conversions, ROAS, CTR, and category ranking
  • Identify slow-moving SKUs and recommend strategies (bundling, markdowns, etc.) to improve sales
  • Work closely with performance marketing and e-commerce teams to align on ROI-driven strategies
  • Present data-backed insights in internal meetings to support brand growth and new product planning


Qualifications

  • Bachelor’s degree in Marketing, Business, or related field (MBA is a plus)
  • 2–3 years of experience in brand management, preferably in the beauty, skincare, or FMCG sector
  • Strong understanding of consumer behavior, market trends, and competitive landscape in beauty
  • Experience managing brands on platforms like Nykaa, Amazon, TIRA, and D2C websites
  • Solid analytical skills with proficiency in tools like Excel, Google Sheets, Nykaa Seller Panel, Amazon Brand Analytics, etc.
  • Experience with campaign planning, product launches, and seasonal marketing calendars
  • Familiarity with digital marketing and performance metrics (ROAS, CTR, Conversion Rate)
  • Excellent communication, coordination, and presentation skills
  • Strong sense of aesthetics and storytelling aligned with brand positioning
  • Ability to work cross-functionally with marketing, design, supply chain, and e-commerce teams
  • Passion for skincare, beauty, and consumer-first branding


Please make sure to attach your resume

Love beauty? Passionate about building brands? So are we. Apply today — we’re excited to hear from you!

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