Social Media Manager

About Us:

Skin Bae is a premier online destination dedicated to skincare enthusiasts, offering a wide range of high-quality skincare products and expert advice to help individuals achieve healthy, radiant skin. Founded with a passion for skincare and a commitment to empowering individuals to embrace their natural beauty, Skin Bae has quickly become a trusted name in the skincare industry. As a Korean beauty company, Skin Bae brings the best of K-beauty innovations and traditions to its customers, ensuring effective, gentle, and transformative skincare solutions.

Position Overview

At Skinbae, we’re looking for a creative and data-driven Social Media Manager to lead our content and campaign strategy across platforms. You’ll be responsible for planning, executing, and optimizing social media efforts to grow our brand, engage our community, and drive conversions. If you’re passionate about skincare, trends, and storytelling — we’d love to connect!

Roles & Responsibilities

As a Social Media Strategist at SkinBae, you will be responsible for developing, executing, and optimizing our social media presence across platforms, ensuring a strong brand voice, audience engagement, and content innovation. Your key responsibilities will include:

1. Social Media Strategy & Execution

• Develop and manage the Instagram content calendar, ensuring consistency and engagement.
• Plan, strategize, and execute social media campaigns aligned with SkinBae’s marketing objectives.
• Monitor social media trends, algorithm updates, and industry best practices to keep content fresh and competitive.

2. Video Content Ideation, Scripting & Execution

• Lead the end-to-end video content creation process for Instagram Reels, YouTube Shorts, and other formats.
• Ideate, script, and direct videos, working closely with the content creation team to execute compelling visual content.
• Schedule and oversee the execution of all video shoots, ensuring timely delivery and brand consistency.
• Review and provide constructive feedback on all video content before publishing.

3. Content & Design Collaboration

• Work closely with graphic designers to ensure Instagram posts, carousels, and video elements align with SkinBae’s luxury brand aesthetic.
• Provide creative direction for visually compelling and engaging social media assets.

4. Influencer & Affiliate Marketing

• Identify, shortlist, and manage influencer collaborations to enhance brand awareness and engagement.
• Handle end-to-end influencer communication, from outreach to campaign execution.
• Manage and support affiliate marketing efforts, ensuring smooth coordination and performance tracking.

5. Cross-Functional Collaboration

• Work with the content writer to provide inputs for emailers, ad copies, website content, and campaign messaging.
• Collaborate with external agencies for paid campaigns, influencer collaborations, and email marketing.
• Align organic social media content with paid marketing strategies to maximize campaign effectiveness.

6. Customer Engagement & Support

• Manage customer support via email and WhatsApp, ensuring timely responses to social media-related queries.
• Handle Instagram DMs and comments for key accounts, fostering brand engagement.

7. Performance Tracking & Analytics

• Monitor social media performance using analytics tools, providing insights and data-driven recommendations.
• Optimize content strategy based on engagement metrics, audience behavior, and campaign performance.

8. Team Leadership & Growth

• Train and mentor junior content creators, ensuring they develop skills in content ideation, execution, and brand storytelling.
• Provide structured guidance and feedback to improve content quality and efficiency.

Qualifications:

• 2–4 years of experience managing brand social media (beauty/lifestyle preferred)
• Strong storytelling & content writing skills
• Hands-on with Canva, CapCut, or Adobe Suite
• Platform expertise – Instagram, Facebook, YouTube, Pinterest, Threads
• Comfortable using Meta Business Suite / scheduling tools
• Ability to track performance & optimize content
• Familiar with influencer collabs & UGC
• Creative, trend-savvy, and organized
• Great communication & time management
• Most importantly, a love for skincare & K-beauty

Please make sure to attach your portfolio

If you are a passionate Social Media Manager with a flair for creativity and a love for skincare and beauty, we'd love to hear from you! Please submit your resume and portfolio for consideration.