Influencer Marketing & Social Media Coordinator

About Us:

Skin Bae is a premier online destination dedicated to skincare enthusiasts, offering a wide range of high-quality skincare products and expert advice to help individuals achieve healthy, radiant skin. Founded with a passion for skincare and a commitment to empowering individuals to embrace their natural beauty, Skin Bae has quickly become a trusted name in the skincare industry. As a Korean beauty company, Skin Bae brings the best of K-beauty innovations and traditions to its customers, ensuring effective, gentle, and transformative skincare solutions.

Position Overview:

Influencer Marketing & Social Media Coordinator

You’ll work closely with the marketing and content teams to ensure that every influencer touchpoint and social media interaction reflects the brand voice, drives engagement, and builds lasting relationships with our community.

Roles & Responsibilities:

INFLUENCER MARKETING (Strategic & Executional)

Influencer Discovery & Outreach

• Research and identify micro and macro influencers across platforms (Instagram, YouTube, etc.) who align with the brand’s values, tone, and audience.
• Maintain and regularly update a detailed influencer database with contact information, platform analytics, engagement metrics, and past collaboration history.

Partnership Planning & Coordination

• Initiate and manage outreach for influencer gifting, paid collaborations, PR packages, campaign briefs, and sampling programs.
• Draft customized communication for each influencer to build authentic relationships.
• Coordinate timelines, campaign deliverables, usage rights, and posting schedules to ensure timely execution.

Content Oversight

• Review influencer content to ensure it meets brand guidelines, messaging, and quality standards.
• Ensure influencers are using correct product links, hashtags, coupon codes, and tagged accounts.

Performance Tracking & Reporting

• Track each influencer collaboration’s reach, engagement, conversions (via coupon codes or links), and story/post saves.
• Compile monthly reports with key performance indicators (KPIs), highlighting what worked and what didn’t, to optimize future campaigns.
• Support finance or internal teams in managing influencer payments, invoices, and bartered arrangements.

Influencer Relationship Management

• Build and maintain long-term relationships with key influencers and creators.
• Stay connected with the influencer community to secure future opportunities, including partnerships for launches, giveaways, and brand events.

SOCIAL MEDIA COMMUNICATIONS (Customer & Community Engagement)

Inbox & Comment Management

• Monitor and respond to all DMs, comments, tags, and mentions across social platforms (primarily Instagram, Facebook, and potentially Threads or Pinterest).
• Address product-related inquiries, availability questions, or redirect queries to customer care or sales if needed.
• Maintain a consistent, on-brand tone of voice in all responses – whether it’s support, appreciation, or feedback.

Community Engagement & Growth

• Actively engage with followers by liking, replying, sharing, and reacting to their content when they tag or mention the brand.
• Identify top brand advocates and potential user-generated content (UGC) to feature or engage with.
• Spot loyal customers or repeat engagers and reward them through shoutouts or product gifting (in sync with brand policy).

Escalation & Coordination

• Flag negative reviews, complaints, or sensitive issues immediately to the internal team for resolution.
• Suggest improvements to FAQs, product pages, or content based on common queries received via DMs or comments.

CAMPAIGN SUPPORT & CONTENT ALIGNMENT

Campaign Integration

• Coordinate with marketing and content teams to align influencer activities with larger brand campaigns, new product launches, and monthly themes.
• Ensure influencer-generated content is integrated across brand’s social handles and marketing materials (with proper permission).

Trend Spotting

• Keep an eye on trending content formats, audios, challenges, and influencer collaborations in the beauty/skincare space.
• Share relevant trends weekly with the team that could be leveraged through influencer partnerships or brand content.

ADMIN & REPORTING

Documentation & Tracking

• Maintain accurate records of influencer deliverables, contracts, communication history, and campaign terms.
• Track influencer coupon code performance and maintain a system to identify top-performing creators.

Reporting & Insights

• Prepare weekly/monthly reports summarizing influencer ROI, engagement rates, and top content.
• Offer actionable insights to improve future outreach, targeting, or campaign design.

Qualifications:

• Bachelor’s degree in Marketing, Communications, PR, or a related field
• 1–3 years of experience in influencer marketing or social media (preferably in beauty/skincare/lifestyle)
• Strong knowledge of Instagram, YouTube, Threads & emerging platforms
• Experience managing influencer outreach, gifting, content coordination, and follow-ups
• Familiarity with influencer campaign metrics – engagement, reach, coupon code tracking, etc.
• Excellent verbal and written communication skills
• Ability to maintain brand tone in replies, DMs, and influencer messaging
• Highly organized with experience using tracking tools like Excel, Google Sheets, Notion, or Trello
• Comfortable managing DMs, comments, and community engagement on social media
• Passionate about skincare, beauty, and staying updated on trends
• Basic knowledge of Canva or simple design tools is a plus
• Proactive, detail-oriented, and able to manage multiple tasks in a fast-paced environment

Why Join Us?

If you’re a people person who understands beauty, loves social media, and can manage both inboxes and influencer lists with ease — we’d love to hear from you! Please attach your resume.