Brand Development Manager

Aruva is an innovative platform dedicated to transforming the Music & Performing Arts and Event Technology sectors in India. We specialize in providing comprehensive, subscription-based professional audio solutions, including top-tier equipment, seamless integration, and proactive Annual Maintenance Contracts (AMC). Beyond technology, Aruva features an intuitive talent booking portal, streamlining the process for venues to connect with artists, musicians, and technicians. Our mission is to ensure flawless audio experiences and effortless event management, empowering both clients and artists while fostering growth in India's creative industries.

Aruva is seeking a dynamic and strategic Brand Development & Outreach Manager to elevate our brand presence and drive our narrative across various media channels. This role is pivotal in shaping Aruva's public image, building strong relationships with media, institutions and key influencers, and ensuring our innovative solutions resonate with target audiences. The ideal candidate will be a creative storyteller with a proven track record in public relations, content creation, and strategic outreach.

• PR Strategy & Execution:

  Develop and implement comprehensive PR strategies aligned with Aruva's business objectives, product launches, and key announcements.

• Media Relations:

  Cultivate and maintain strong relationships with journalists, editors, bloggers, and influencers in the music, event technology, hospitality, and business sectors.

• Content Crafting:

  Draft compelling press releases, media kits, pitches, articles, case studies, and other brand-related content that effectively communicates Aruva's value proposition and thought leadership.

• Brand Messaging:

  Ensure consistent and impactful brand messaging across all public-facing communications, reinforcing Aruva's unique position in the market.

• Outreach Campaigns:

  Plan and execute targeted outreach campaigns to secure media coverage, interviews, speaking opportunities, and brand collaborations.

• Crisis Communications:

  Develop and manage crisis communication plans, acting as a key point of contact for media inquiries during sensitive situations.

• Event PR:

  Manage PR activities for Aruva's participation in industry events, trade shows and other opportunities of brand collaboration.

• Thought Leadership:

  Identify opportunities for Aruva's leadership to contribute to industry discussions, articles, and panels.

• Monitoring & Reporting:

  Monitor media coverage, analyze PR campaign effectiveness, and provide regular reports on key metrics and insights.

• Cross-functional Collaboration:

  Work closely with marketing, sales, product development, and leadership teams to ensure PR efforts support overall business goals.

• Education:

  Bachelor's degree in Public Relations, Marketing, Communications, Journalism, or a related field.

• Experience:

  4-6 years of progressive experience in Public Relations, Corporate Communications, or Brand Management, with a strong portfolio of media placements and successful campaigns.

• Industry Knowledge:

  Demonstrated understanding of the music, event technology, hospitality, or B2B SaaS industries is highly advantageous.

• Communication Excellence:

  Exceptional written and verbal communication skills, with a keen eye for detail and a knack for crafting engaging narratives.

• Media Savvy:

  Proven ability speak on camera and to build and maintain media relationships and secure impactful coverage.

• Strategic Thinker:

  Ability to develop and execute PR strategies that align with business objectives and market trends.

• Proactive & Organized:

  Highly organized, self-motivated, and capable of managing multiple projects and deadlines simultaneously.

• Tech Proficiency:

  Familiarity with PR tools, media monitoring platforms, and CRM systems.

• Experience working with a service based startup or in a fast-paced, dynamic environment.
• Existing network of media contacts in the Indian music, entertainment, or hospitality sectors.
• Experience with digital PR, content marketing, and SEO best practices.

• A pivotal role in shaping the brand identity of an innovative and rapidly growing company.
• Opportunity to work at the intersection of technology, music, and events.
• A collaborative and supportive work environment.
• Competitive salary and benefits package.
• Significant opportunities for professional growth and impact.

Interested candidates are invited to submit their resume here on linkedin OR they can write to us with a cover letter detailing their relevant experience and why they are a great fit for Aruva to [info@aruva.in] with the subject line "Application for Brand Development Manager".