Brand Development Manager

Role Overview: As a Brand Development Manager at Avias India, a fast-growing kitchenware company, you will be instrumental in enhancing the brand's presence, fostering consumer engagement, and contributing to its long-term growth. Your key responsibilities will involve: Key Responsibilities: - Develop and implement brand strategies to boost awareness, loyalty, and market share. - Collaborate with design, content, digital, and product teams to maintain brand consistency across various touchpoints. - Analyze market trends and competitor activities to pinpoint growth opportunities. - Plan and oversee branding campaigns, partnerships, and promotional initiatives. - Monitor brand health metrics (awareness, perception, engagement) and prepare performance reports. - Lead product launches and craft compelling brand narratives and positioning. - Coordinate with sales and marketing teams to synchronize brand messaging with campaigns. - Ensure that all external communications resonate with the brand's voice and tone. Qualifications Required: - Bachelor's degree in Marketing, Business, Communications, or a related field. - Minimum of 3 years of experience in brand marketing or brand development. - Strong grasp of consumer behavior, market research, and positioning. - Excellent verbal and written communication abilities. - Creative mindset with a flair for design and storytelling. - Proficiency in utilizing brand analytics tools and digital marketing platforms. Additional Company Details: Avias India is a rapidly expanding kitchenware company that values innovation, creativity, and teamwork. Join our dynamic team and be part of a brand that is dedicated to delivering high-quality products and exceptional customer experiences. Role Overview: As a Brand Development Manager at Avias India, a fast-growing kitchenware company, you will be instrumental in enhancing the brand's presence, fostering consumer engagement, and contributing to its long-term growth. Your key responsibilities will involve: Key Responsibilities: - Develop and implement brand strategies to boost awareness, loyalty, and market share. - Collaborate with design, content, digital, and product teams to maintain brand consistency across various touchpoints. - Analyze market trends and competitor activities to pinpoint growth opportunities. - Plan and oversee branding campaigns, partnerships, and promotional initiatives. - Monitor brand health metrics (awareness, perception, engagement) and prepare performance reports. - Lead product launches and craft compelling brand narratives and positioning. - Coordinate with sales and marketing teams to synchronize brand messaging with campaigns. - Ensure that all external communications resonate with the brand's voice and tone. Qualifications Required: - Bachelor's degree in Marketing, Business, Communications, or a related field. - Minimum of 3 years of experience in brand marketing or brand development. - Strong grasp of consumer behavior, market research, and positioning. - Excellent verbal and written communication abilities. - Creative mindset with a flair for design and storytelling. - Proficiency in utilizing brand analytics tools and digital marketing platforms. Additional Company Details: Avias India is a rapidly expanding kitchenware company that values innovation, creativity, and teamwork. Join our dynamic team and be part of a brand that is dedicated to delivering high-quality products and exceptional customer experiences.