Assistant Marketing Manager

Makse Group is where innovation meets impact.

Looking to advance your career, work with cutting-edge solutions, and join a team that values your potential? Welcome to Makse Group.

Job Responsibilities

Go-to-Market Strategy

• Own and execute end-to-end GTM strategies for new product launches, feature rollouts, and growth campaigns.
• Define audience segments, buyer personas, and value propositions in collaboration with product and sales teams.
  

Messaging & Positioning

• Develop differentiated messaging frameworks tailored for key personas and verticals.
• Create compelling product narratives that clearly articulate customer value and business impact.
  

Campaign Development

• Drive integrated marketing campaigns across digital, offline, and partner channels.
• Collaborate with branding, demand generation, and field marketing teams to support pipeline growth and customer engagement
• Sales Enablement
• Equip the sales team with enablement tools: pitch decks, product sheets, competitive battlecards, use cases, objection handlers, and ROI calculators.
  

Market & Competitive Intelligence

• Conduct ongoing market research, customer interviews, and competitive analysis to inform product direction and GTM decisions.
• Be the internal expert on market trends, customer pain points, and industry benchmarks.
  

Cross-Functional Leadership

• Act as the bridge between product, sales, marketing, and customer success to ensure alignment on objectives and execution.
• Influence the product roadmap by relaying market feedback and customer insights to product management.
  

Requirements & Qualifications

• 5–7 years of experience in product marketing, product strategy, or related functions in the enterprise software or SaaS space
• Bachelor’s degree in marketing, Business, Communications, or a related field (MBA is a plus).
• Proven track record of leading successful product launches and GTM strategies.
• Deep understanding of B2B buyer journeys, complex sales cycles, and multi-stakeholder environments.
• Exceptional communication skills, both verbal and written.
• Analytical thinker who can use data to drive strategy, decisions, and insights.
• Ability to work independently in a fast-paced, agile environment while managing multiple priorities.
• Experience or knowledge in the aftermarket domain is considered a strong plus.
• Experience working with global teams and navigating enterprise customer ecosystems.
• Familiarity with Workday is preferred and understanding of tools like Salesforce, HubSpot/Marketo and Tableau is desirable.