Area Manager

Job description
Designation : Area Manager (Retail)

Location: Kollam
Department: Retail Operations
Reports to: Operations Head
Employment Type: Full-time

Job Summary

We are looking for a results-driven Area Manager to oversee the operations and performance of stores within the Kollam and Trivandrum area. In this role, you will act as the vital link between our Head Office and store teams.

The ideal candidate has 3 to 5 years of retail experience with a "hands-on" background in store management. You will be responsible for driving sales targets, ensuring operational compliance, developing store teams, and maintaining high standards of visual merchandising and customer service.

Key Responsibilities

1. Operational Excellence & Sales Performance

• Target Achievement: Take ownership of the P&L for the assigned area. Drive sales targets, KPIs, and profitability for all stores in the cluster.
• Store Standards: Ensure all stores adhere to company Standard Operating Procedures (SOPs), safety guidelines, and visual merchandising standards.
• Audits & Visits: Conduct regular, structured store visits to audit operations, identify gaps, and provide immediate coaching to Store Managers.
• Inventory Management: Oversee stock levels, manage replenishment coordination with the warehouse, and implement strategies to minimize shrinkage and stock loss.

2. Team Leadership & Development

• Management: Lead, mentor, and motivate a team of Store Managers and staff.
• Hiring & Training: Assist in the recruitment of store staff and identify training needs. Ensure new hires are properly onboarded and existing staff are upskilled.
• Performance Management: Conduct performance reviews, manage rostering efficiency to control labor costs, and handle disciplinary actions when necessary.
• Culture: Foster a positive, high-energy work environment that encourages retention and internal promotion.

3. Customer Experience

• Service Standards: Ensure a consistent, high-quality customer experience across all locations.
• Feedback Loop: Handle escalated customer complaints and analyze customer feedback to implement service improvements.

4. Reporting & Strategy

• Analysis: Analyze weekly and monthly sales reports to identify trends, best sellers, and underperforming categories.
• Feedback to HQ: Provide qualitative feedback to the buying/merchandising and marketing teams regarding local market trends and competitor activity.

Requirements & Qualifications

• 3 to 5 years of progressive experience in the retail industry.
• Must have proven store handling experience
• Education: Bachelor’s degree

Skills:

• Strong understanding of retail metrics (KPIs) and P&L management.
• Excellent leadership and conflict resolution skills.
• Proficiency in MS Office (Excel, PowerPoint) and Retail POS systems.
• Must be willing to travel extensively within the assigned territory

What We Offer

• Competitive salary (30000-38000) and performance-based incentives.
• Travel allowance
• Health insurance and benefits.
• Provident Fund

How to Apply

Please send your resume to abhijith.s.v@vanitham.com with the subject line "Area Manager Application.

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹38,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person